Last Updated: March 2023
Developing a mobile app is a big investment in terms of time, money, and effort. When it comes to launching an app, the ultimate goal is to get as many downloads as possible. However, getting the app in front of the right users at the right time can be challenging. With over 4 million apps available in the Apple App Store and Google Play, there is no guarantee that users will find your app organically. App store optimization (ASO) is the process of increasing visibility and downloads of mobile apps by optimizing various on-page elements, including the category selection.
“The category selection is critical to an app’s success in the App Store. By understanding the target audience, researching the competition, and identifying relevant keywords, app developers can maximize their downloads and revenue.” – Anne Lytle, ASO expert and author of “App Store Optimization: A Step-by-Step Guide for Mobile App Marketers.”
What is App Category Analysis?
The app category is a primary classification method used by app stores to organize apps according to their functionality and purpose. Each app store has its taxonomy, and developers have to choose a relevant category that matches their app’s functionality. The category selection can significantly affect the app’s visibility and attract a particular audience to download it.
App category analysis involves researching and analyzing the categories and subcategories in the app store to identify the best fit for an app. The analysis includes studying the competition, identifying gaps in the market, assessing keyword relevance, and understanding the target audience. By performing app category analysis, developers can make data-driven decisions about category selection, which can maximize their app downloads and revenue.
How to Perform App Category Analysis
The following are essential steps to consider when performing app category analysis:
- Research – Developers should research the most popular categories and subcategories in the app store to identify where their app fits in. They should also research their competitors’ categories to see what is working and where there is an opportunity to differentiate.
- Understand the Target Audience – Developers should conduct market research to understand their target audience’s needs, behaviors, and preferences. Understanding the target audience can help them identify relevant categories and subcategories and optimize their app’s metadata to appeal to the target audience.
- Keyword Analysis – Developers should perform keyword analysis to identify relevant keywords that potential users might search for in the app store. By identifying relevant keywords, developers can optimize their metadata, including the app’s title, subtitle, and description.
- Assessing Competition – Developers should assess the competition in their chosen category to identify what successful apps are doing and where there is an opportunity to differentiate. Developers should analyze the top-performing apps in their category to see what features, services, or value propositions they offer and aim to differentiate their app based on these insights.
- Choosing the Right Category – After the analysis is complete, developers should choose the category and subcategory that is the best fit for their app, considering the target audience’s needs, competition, and market gaps. Developers should optimize the app’s metadata to appeal to the chosen category and subcategory users and differentiate from competitors in that category.
Benefits of App Category Analysis
Performing app category analysis can provide the following benefits.
- Increased visibility – Choosing the right category and subcategory increases the app’s visibility in the app store by making it easier for potential users to find it.
- More Downloads – Choosing the right category and subcategory, and optimizing app metadata can attract more relevant users and lead to more downloads.
- Better User Acquisition Cost – By targeting relevant users and optimizing, developers can maximize their user acquisition spend while minimizing the user acquisition cost.
- Identifying Market Gaps – By analyzing categories, developers can identify gaps in the market and create an app that meets underserved needs or tap into a new market opportunity.
App category analysis is an essential part of the app store optimization process. By understanding the target audience, researching the competition, analyzing keywords, and identifying market gaps in the app store, developers can make data-driven decisions when choosing categories and subcategories that maximize downloads and revenue.
App category analysis is a crucial part of the app store optimization process that developers cannot afford to overlook. By dedicating time to research, analyzing the competition, and understanding the target audience, developers can make data-driven decisions that result in more app downloads and increased revenue.