Last Updated: March 2023
Apple’s App Store Optimization (ASO) is a critical aspect of mobile app marketing. With millions of apps available to download, it’s important to optimize your app’s title, description, and keywords to help your app stand out from the crowd. However, it can be difficult to know where to start with your ASO strategy.
One effective way to improve your ASO is to conduct a competitive analysis. This involves analyzing other apps in your category to understand how they are performing and what keywords they are targeting. By doing this, you can learn from their successes and mistakes, and improve your own ASO strategy.
ASO Expert Says:
“Competitive analysis is critical to the success of your ASO strategy. It allows you to see what your competitors are doing well and what they’re not, so you can make informed decisions about your own ASO strategy. By identifying gaps in your competitors’ strategies, you can gain a competitive advantage and improve your app’s visibility in the App Store.”
– Jennifer Lyons, ASO Expert
How to Conduct a Competitive Analysis:
Here are the five steps to conducting a competitive analysis for your iOS app’s ASO:
Step 1: Identify Your Competitors
The first step is to identify who your competitors are in the App Store. Look at apps that fall into the same category as your app and have a similar target audience. You can also use App Annie or Sensor Tower to identify your competitors.
Step 2: Analyze Their Keywords
Next, analyze your competitors’ keywords. Look at the words they use in their titles and descriptions, as well as any keywords they may have included in their metadata. Identify any keywords that are highly relevant to your app and consider incorporating them into your own metadata.
However, it’s important to note that you shouldn’t just copy your competitors’ keywords. Instead, use them as inspiration to find new keywords that are relevant to your app and may not be used by your competitors.
Step 3: Look at Their Conversion Rates
Conversion rate is the percentage of people who download an app after viewing it in the App Store. Look at your competitors’ conversion rates to understand how their app’s metadata is impacting download rates. If you find that your competitor has a high conversion rate, analyze what they are doing well and consider incorporating those strategies into your own metadata.
Step 4: Analyze Their App Reviews
Read your competitors’ app reviews to see what users are saying about their app. Look for common feedback, both positive and negative. This can help you identify areas of improvement for your own app, as well as highlight aspects of your competitor’s app that are resonating with users.
Step 5: Monitor Their Updates
Lastly, monitor your competitors’ updates. Look at the updates they release and the changes they make to their app’s metadata. This can give you insight into what’s working well for them and what’s not. You can also identify new keywords they may be targeting and consider incorporating them into your own metadata.
Conducting a competitive analysis for your iOS app’s ASO can help you identify what your competitors are doing well and where they’re falling short. By analyzing their keywords, conversion rates, app reviews, and updates, you can gain insight into what’s working and what’s not in your category.
A successful ASO strategy is critical to ensure your app is visible and easily discoverable in the App Store. Utilizing competitive analysis can give you an edge and help you stand out from the competition. By following the five steps outlined above, you can conduct a thorough competitive analysis and optimize your app’s metadata for success.