Last Updated: March 2023
Introduction
ASO or App Store Optimization is the process of optimizing the app assets like the app name, description, keywords, etc. to increase the visibility of the app on the app store search results page. The aim is to increase the organic downloads and drive more traffic to the app store listing page.
One of the crucial steps to successful ASO is to conduct a proper competitor analysis. It helps you to understand the competitive landscape of your app and optimize it in a way that makes it more attractive and competitive than the apps that are currently ranking higher than you.
“Competitor analysis is critical to ASO success. It helps you to understand the strengths and weakness of your competitors and come up with a better strategy to outrank them.”
In this article, we will discuss what competitor analysis is, why it is relevant for ASO, and how to conduct it effectively.
What is Competitor Analysis?
In simple terms, competitor analysis is the process of identifying and analyzing the strengths and weaknesses of your competitors. It helps you to gain insights into how your competitors are performing and what you can do to outperform them. When applied to ASO, competitor analysis helps you to identify the apps that are ranking higher than you and understand why they are doing so. This helps you to optimize your app assets in a way that makes it more attractive and competitive than those apps.
Why is Competitor Analysis Relevant for ASO?
Competitor analysis is crucial for ASO success because:
- It helps you to identify the apps that are ranking higher than you and understand why they are doing so. This helps you to optimize your app assets in a way that makes it more attractive and competitive than those apps.
- It helps you to identify the keywords that your competitors are ranking for and the ones that you are not ranking for. This helps you to optimize your app assets for the right keywords that are relevant to your app and have a higher search volume.
- It helps you to identify the gaps in your app that your competitors are filling. This helps you to improve your app and make it more competitive.
- It helps you to identify the key selling points of your competitors that you can build upon or differentiate from.
How to Conduct Competitor Analysis for ASO?
Competitor analysis for ASO can be divided into the following steps:
- Identify your competitors: The first step is to identify your competitors. This can be done by searching for the keywords that are relevant to your app and checking the apps that are ranking higher than you. You can also search for apps that are similar to yours or have the same features as your app.
- Analysis of their app assets: Once you have identified your competitors, the next step is to analyze their app assets like the app name, description, screenshots, etc. Try to understand how they have optimized their app assets and what makes them more attractive than yours.
- Analysis of their keywords: The next step is to analyze the keywords that your competitors are ranking for and the ones that you are not ranking for. You can use various ASO tools like App Annie or Sensor Tower to get this data. Try to understand the relevance of those keywords to their app and see if you can optimize your app assets for those keywords as well.
- Analysis of their reviews and ratings: The reviews and ratings of your competitors can provide you with valuable insights into what the users like and dislike about their app. Try to identify the common issues that the users are facing and see if you can improve your app by addressing those issues.
- Analysis of their marketing strategy: The last step is to analyze the marketing strategy of your competitors. Try to understand how they are promoting their app and what channels are they using. You can use this information to improve your marketing strategy and reach out to a larger audience.
Summary
Competitor analysis is a crucial step in ASO success. It helps you to identify your competitors, understand their strengths and weaknesses, and optimize your app assets in a way that makes it more competitive. By conducting a proper competitor analysis, you can identify the gaps in your app, improve it, and make it more attractive to the users.
Conclusion
Competitor analysis is critical to successful ASO. It helps you to identify the apps that are ranking higher than you, understand why they are doing so, and optimize your app assets to make it more competitive. By following the steps discussed in this article, you can conduct an effective competitor analysis and improve your app’s ASO success.