Last Updated: February 2024
Developing an app is no longer a daunting task. With the availability of various app development tools and resources, app building has never been easier. One of the many significant decisions that app developers must make is choosing the correct category for their app. This article will discuss the factors that developers should consider while choosing the right category for their app.
What an ASO expert say about Choosing the Right Category for Your App
“Choosing an appropriate category is the first and fundamental step towards increasing the visibility of an app in the app store.” – Todd Dunham. Todd is an entrepreneur, an expert in ASO, and Founder of JUMP, a Toronto based full-service app marketing agency that partners with companies, brands, and startups to help them grow, scale and monetize their mobile applications.”
Before choosing the category of your app, it is essential to research the competition. Analyze the competition’s apps in the app store, which provides significant insights such as which category is commonly used, features and functionalities of that category, and the language and context that is commonly used in the category description. This will also help to understand the competition’s app store optimization strategies.
Consider the App’s Purpose and Functionality
Another crucial factor considered when choosing a category for your app is the purpose and functionality. The category should reflect the primary goal of the app as this plays a significant role in how the app is classified in the app store. For example, if you are creating an app for managing expenses, then you should choose a finance category.
Understand your Audience
Apps are developed for a specific audience, and developers must consider key demographics such as age, gender, and location when choosing the right category. Understanding the audience and their preferences and interests play a vital role in the choice of the category. Choose a category where the audience is most likely to search for it in the app store.
Don’t Overthink the Category Selection
Ultimately, the app’s category should be the most relevant and accurate representation of the app’s purpose and functionality. Developers shouldn’t overthink the category selection as it will not affect the app’s overall success or failure. However, developers should not choose an irrelevant category as it can lead to confusion among users and thus affect the app’s downloads.
Choosing the right category for any app is a fundamental step towards increasing its visibility and popularity in the app store. Researching competitors, considering the app’s purpose, understanding the audience, and not overthinking is the essential factors that must be considered when choosing the right category for your app.
Choosing the right category for your app is not a complex task. It requires research, analysis, and keeping in mind the purpose and functionality of the app. By following the steps mentioned above, developers can choose the right category that best suits the app and its audience.