Last Updated: March 2023
If you have developed an app, you know how important it is to get it in front of users. One of the most effective ways to get your app in front of potential users is through App Store Optimization (ASO).
ASO is the practice of optimizing your app’s metadata, keywords, rating and reviews to improve its visibility within an app store’s search results.
According to Sensor Tower, organic search is the most common way users discover apps, with 56% of all app installs happening after a user finds an app through search. That’s why it’s essential to optimize your app’s user acquisition strategy for ASO.
ASO Expert Quote
According to Mobile Action, a leading ASO platform, “ASO is all about understanding your target audience and what they are searching for. Once you have a good understanding of this, you’ll be able to create a listing that shows up for those queries and engages with your audience.”
Optimizing Your App’s User Acquisition Strategy for ASO
1. Conduct Keyword Research
Your app’s title, description, and keywords are the most important on-page factors that impact ASO. The keywords you choose will help determine the search terms your app appears for.
Start by conducting keyword research to understand the terms and phrases your target audience is using. You can use tools like Mobile Action, Sensor Tower, and Keyword Tool to get insights into the keywords your audience is using to find apps like yours.
Use long-tail keywords (three or more words) to target specific user intents. This will reduce competition, increase the chances of your app appearing in the search results, and attract high-quality users who are more likely to download and use your app.
2. Optimize Your App’s Metadata
Optimizing your app’s metadata (title, subtitle, and description) is critical for ASO. Your metadata should be concise, informative, and contain the keywords you identified during the research process.
Your title should be catchy, memorable, and reflect the value proposition of your app. Your subtitle should provide additional information about your app and support your title. Your description should be detailed, engaging, and include your keywords.
3. Encourage Positive Reviews and Ratings
A high rating and positive reviews are strong signals that your app is popular and valuable to users. Encourage your users to leave positive reviews and ratings by making it easy for them to do so.
You can use in-app prompts to encourage users to rate and review your app. Also, consider sending push notifications requesting users to leave a review after they’ve used your app. You can also incentivize users to leave reviews by offering exclusive content or discounts.
4. Localize Your App Listing
Localization involves adapting your app’s listing to the specific language and culture of your target audience. Localizing your app listing will help your app rank higher and connect with users who speak different languages and reside in different countries.
Translate your app’s keyword, title, subtitle, and description into the language of your target audience. Also, consider localizing your app’s screenshots and video to reflect the specific language and cultural nuances of the country or region you serve.
5. Optimize Your Visuals
The visuals you use to showcase your app are essential for attracting and converting users. Use high-quality screenshots and video that showcase your app’s key features and benefits.
The first two screenshots in your app listing are the most important. Ensure they provide a clear understanding of what your app does, how it works, and how it benefits the user. The remaining screenshots should showcase additional features and benefits.
6. Monitor and Track Your ASO Results
Monitoring and tracking your ASO results will help you understand how your app is performing and where you need to make changes. Track your app’s performance in the app store search results for each keyword you’re targeting. Also, monitor your app’s ratings, reviews, and download numbers.
- ASO is critical for getting your app in front of users and increasing app installs.
- Conduct keyword research to identify the keywords your target audience is using.
- Optimize your app’s metadata by including your target keywords in your title, subtitle, and description.
- Encourage users to leave positive reviews and ratings.
- Localize your app listing to the specific language and culture of your target audience.
- Optimize your visuals using high-quality screenshots and videos.
- Track your ASO results to monitor your app’s performance and identify areas for improvement.
Optimizing your app’s user acquisition strategy for ASO can help you increase your app’s visibility, attract high-quality users, and improve app installs. By conducting keyword research, optimizing your metadata, encouraging positive reviews and ratings, localizing your app listing, optimizing your visuals, and monitoring your ASO results, you can take your app to the top of the app store search results.