Last Updated: October 2023
If you want your app to be successful, you need to optimize it for the app stores. One of the most important parts of app store optimization (ASO) is keyword research. Keywords are what users type into the search bar when they are looking for an app. They are also the words that the app stores use to index your app. If you choose the right keywords, your app will rank higher in search results, which means more downloads and higher visibility for your app.
ASO Expert Says…
“Keyword research is the foundation of ASO. Without a solid understanding of the best keywords for your app, all of your other ASO efforts will be in vain.” – Thomas Petit, Mobile Growth Hacker.
Steps for ASO Keyword Research
- Brainstorm a list of potential keywords that describe your app
- Use app store search suggestions to find related keywords
- Research your competitors’ keywords
- Use keyword research tools to find new keywords
- Choose the best keywords for your app
Think about what words people would use to search for an app like yours. Start by making a list of words that relate to the functionality of your app, as well as any common synonyms or variations that a user might choose.
When you start typing a keyword into the app store search bar, the app store will provide suggestions for related keywords. These suggestions are based on what other users have searched for, so they can be a great source of inspiration for finding new keywords.
Look at the keywords that your competitors are using in their app store listings. You can get an idea of what keywords are working well for them and adapt your strategy accordingly. You can also use tools like Sensor Tower to see how many downloads your competitors are getting and what keywords they are ranking for. This can help you identify areas where you need to improve your keyword strategy.
There are a variety of keyword research tools available that can help you find new keywords that you might not have thought of. Some popular tools include Google Keyword Planner, App Annie, and Mobile Action. These tools can help you identify high-volume keywords, spot trends in user behavior, and analyze your competitors’ app store listings.
Once you have a list of potential keywords, you need to choose the best ones for your app. Focus on keywords that are highly relevant to your app and have a sufficient search volume. At the same time, make sure you choose keywords that are not too competitive, as you may not be able to rank for them. Strike a balance between relevance and competition to find the sweet spot for your app.
ASO keyword research is a critical component of making your app visible in the app stores. By following a few simple steps, you can identify the best keywords for your app and increase your likelihood of being found by potential users.
If you want your app to be successful, you need to invest time and effort into optimizing it for the app stores. ASO keyword research is just one part of this process, but it is a crucial one. By doing your research, understanding your users, and choosing the right keywords, you can improve your app’s visibility and increase your downloads.