Last Updated: March 2023
Keyword research is an essential part of the app store optimization (ASO) process. It involves finding the right keywords to use in your app’s title, description, and other metadata to improve its visibility and ranking in the app store search results. By choosing the right keywords, you can increase the chances of your app being discovered by potential users who are searching for apps like yours.
To do keyword research for ASO, you need to first identify the main topics and themes that are relevant to your app. For example, if you have a fitness app, your main themes might include fitness, workouts, exercise, health, and wellness. Once you have identified these themes, you can use a variety of tools and techniques to find the best keywords to use in your app’s metadata.
One way to find keywords is to use a keyword research tool. These tools allow you to enter a topic or theme and generate a list of related keywords and phrases. Some popular keyword research tools include Google’s Keyword Planner, Keywordtool.io, and KWFinder. These tools typically provide data on the search volume and competition for each keyword, which can help you identify the keywords that are most likely to drive traffic to your app.
Another way to find keywords is to use the app store’s autocomplete feature. This feature suggests keywords and phrases as you type in the app store’s search bar. By using this feature, you can see what users are searching for and what keywords are most commonly used. This can give you ideas for keywords to use in your app’s metadata.
In addition to using keyword research tools and the app store’s autocomplete feature, you can also look at your competitors’ app listings to see what keywords they are using. This can give you an idea of the keywords that are most effective for apps similar to yours.
Once you have identified a list of potential keywords, you need to evaluate each one to determine which ones are the best fit for your app. Some factors to consider when evaluating keywords include the search volume, competition, relevance, and length.
The search volume of a keyword refers to the number of people who are searching for that keyword. Keywords with high search volumes are more likely to drive traffic to your app, but they may also be more competitive.
The competition of a keyword refers to the number of other apps that are using that keyword. Keywords with high competition may be harder to rank for, but they can also provide valuable visibility if you are able to rank well for them.
The relevance of a keyword is important because it determines how well the keyword matches your app’s content and purpose. Keywords that are highly relevant to your app are more likely to attract the right users and drive downloads.
The length of a keyword is also important because app store algorithms typically give preference to longer, more specific keywords. This means that a long-tail keyword (a keyword with three or more words) is generally more effective than a short, generic keyword.
Once you have evaluated your keywords and chosen the best ones for your app, you can use them in your app’s title, description, and other metadata. It’s important to use your keywords naturally and in a way that makes sense to users. Avoid keyword stuffing, which is the practice of cramming as many keywords as possible into your metadata. This can make your app’s listing look spammy and may even result in a penalty from the app store.
In conclusion, keyword research is an important part of the ASO process. By identifying the right keywords and using them in your app’s metadata, you can increase your app’s visibility and ranking in the app store search results. This can help you attract more users and