Last Updated: March 2023
Developing an app that can be used by anyone regardless of their physical abilities is not only an ethical responsibility but also profitable in today’s market. However, creating an accessible iOS app is not enough if it doesn’t reach the intended audience. This is where App Store Optimization (ASO) comes into play. ASO is the process of optimizing an app’s visibility and rank in the app store by focusing on its metadata and performance.
ASO Expert Quote
“ASO can greatly improve the accessibility of an app. A well-optimized app with accurate keywords, clear title, and concise description can help people with disabilities to find the app easily and determine its relevance to their needs.” – John Smith, ASO expert
Improving App Accessibility Using ASO
ASO can help to improve app accessibility in the following ways:
The app’s title should accurately reflect its purpose, functionality, and target audience. This makes it easy for users with disabilities to identify if the app is relevant to their needs. It’s important to avoid using ambiguous words that may confuse users.
The description should provide a clear and concise overview of the app’s features, benefits, and how it can help users with disabilities. It’s important to use simple language and avoid technical jargon that may be difficult for some users to understand.
The app’s metadata – including keywords, tags, and categories – should include relevant terms that users with disabilities are likely to search for. This can include terms related to assistive technology, accessibility, and specific types of disabilities.
The app’s icon should be easily recognizable, simple, and convey the app’s purpose. It’s important to avoid using complex or abstract images that may be difficult for some users to understand.
An app’s performance is a crucial factor in its accessibility. It’s important to ensure that the app is fast, responsive, and works properly on different devices and platforms. This is especially important for users with disabilities who may rely on assistive technology to access the app.
Developing an accessible iOS app is only half the battle. App Store Optimization can greatly improve the app’s visibility and accessibility by focusing on its metadata and performance. By using accurate keywords, clear title, concise description, recognizable icon, and ensuring a high level of performance, developers can make their app more accessible to the disabled community. This not only benefits the community but also opens up a new market for the app.
- Apple App Store – App Store Optimization
- WCAG Guidelines – Understanding WCAG 2.1
- Designing for Accessibility Best Practices
About the Author
John Doe is a UX designer who is passionate about accessibility and creating inclusive designs. He believes that technology should be accessible to everyone and is committed to creating designs that cater to the needs of the disabled community.