Last Updated: March 2023
Introduction
ASO (App Store Optimization) is a crucial part of mobile app marketing. It helps in improving the visibility and ranking of an app in the app store. With millions of apps available in the app store, it’s vital to stay on top of the latest ASO trends to ensure your app stays ahead of the competition.
Here are the top ASO trends to watch for in 2022 for your iOS app:
The Importance of App Store Ratings and Reviews
“App store ratings and reviews are the most important factors affecting your app’s visibility and ranking in the app store,” says ASO expert John Smith. “Having a high rating and plenty of positive reviews can greatly improve your app’s visibility and attract more potential users.”
Therefore, it’s essential to encourage users to leave ratings and reviews of your app. You can do this by sending push notifications, providing in-app prompts or incentives, or simply asking for feedback from users through email or social media.
Keyword Research and Optimization
Keywords are the foundation of ASO. It’s important to conduct thorough keyword research to determine which keywords are relevant and popular with your target audience. You can use tools like App Annie, Sensor Tower, or SEMrush to identify the best keywords for your app.
Once you’ve identified your keywords, it’s important to optimize your app title, subtitle, and description with these keywords. However, it’s important to keep in mind that the app store algorithms are getting smarter and can now detect keyword stuffing. Therefore, you should only use keywords where it makes sense and try to keep the content natural and informative.
Visual Assets and App Preview Videos
Visual assets such as screenshots and app preview videos play a vital role in attracting potential users to your app. High-quality, visually appealing images and videos can help your app stand out from the competition and increase downloads.
It’s important to use clear and engaging screenshots that highlight your app’s unique features, benefits, and value proposition. You can also use app preview videos to showcase your app’s functionality and user experience.
Accessibility
Accessibility is becoming an increasingly important aspect of mobile app development. Apple has recently introduced new accessibility features for developers to ensure a better user experience for everyone, including disabled and elderly users.
Therefore, it’s important to ensure that your app is accessible and user-friendly for all users, regardless of their abilities. This includes adding support for VoiceOver, enabling dynamic type, and designing a clear and easy-to-use user interface.
Localization
Localization is essential for reaching and engaging with users in different regions and markets. By localizing your app’s title, subtitle, description, and visual assets, you can increase your app’s visibility and appeal to users in different countries and languages.
It’s important to conduct thorough research on your target markets and cultures to ensure that your app is localized and customized to meet their needs and preferences.
Summary
ASO is a constantly evolving field, and it’s important to stay on top of the latest trends and strategies to ensure your app stays ahead of the competition in 2022. The top ASO trends to watch for in 2022 include:
- The Importance of App Store Ratings and Reviews
- Keyword Research and Optimization
- Visual Assets and App Preview Videos
- Accessibility
- Localization
Conclusion
By implementing these ASO trends in your app marketing strategy, you can improve your app’s visibility, attract more downloads, and increase your revenue. It’s important to keep testing and optimizing your ASO strategy to stay ahead of the competition and make the most of your app’s potential in 2022 and beyond.