Last Updated: March 2023
If you want your mobile app to succeed, it’s crucial to pay attention to app store optimization (ASO). ASO involves optimizing different elements of your app, such as keywords, screenshots, and app descriptions, to ensure that your app ranks higher in the app store search results. A well-optimized app can increase visibility, drive more downloads, and potentially boost revenue.
“Your app’s description is the first glimpse users get of what it does and why they should download it. So it’s important to be upfront about the app’s features, benefits and key functionality. The best way to do this is by focusing on user value proposition and keeping the message concise and keyword-rich.”
-Morris Bryant, ASO expert at MobileAction
Optimizing Your App Description
When it comes to optimizing your app description, there are a few key strategies you can use:
- Focus on user value proposition: Your app’s description should clearly and quickly convey what your app does and how it benefits the user. Highlight your app’s unique features and functionalities that differentiate it from competing apps.
- Use keywords: Keywords are arguably the most critical aspect of ASO. Find the right keywords by researching relevant top-ranked apps and incorporating them into your app description.
- Be brief: People have short attention spans, and reading lengthy paragraphs will likely cause them to tune out. Keep your app description short and to-the point.
- Use bullet points: Highlight the key features of your app by using bullet points. Bullet points are more comfortable to read and make your app’s key features easier to find.
- Write clear copy: Use simple, clear words when writing your app description. Avoid using technical jargon and acronyms that users may not understand.
- Include calls to action: Encourage users to download your app by including a clear call to action in your app’s description.
- Add visual elements: A picture is worth a thousand words. Use compelling visuals to showcase your app’s look and feel. Screenshots and videos are particularly effective for demonstrating your app’s unique features.
Your app’s description is one of the essential elements of ASO. An optimized app description can significantly impact your app’s visibility and downloads. By using the strategies listed above, you can create a compelling app description that highlights your app’s unique features, benefits, and user value proposition. Don’t forget to keep your description concise and keyword-rich and use visual elements to complement your copy.