Last Updated: March 2023
ASO, or app store optimization, is the process of optimizing your app to rank higher in the app store search results. The ultimate goal of ASO is to increase the visibility, downloads, and revenue of your app. However, there are some common ASO mistakes that can damage your app’s visibility and even hurt your app’s revenue potential. In this article, we will discuss some of the most common ASO mistakes that you should avoid to maximize your app’s chances of success.
ASO Mistakes That Can Hurt Your App’s Revenues
1. Ignoring Keyword Research
One of the biggest mistakes you can make in ASO is ignoring keyword research. Keywords are the words or phrases that users type into the app store search bar when looking for an app. If your app doesn’t have the right keywords in its title, subtitle, or description, it may not appear in the search results of your target audience.
“Keyword research is the foundation of ASO. Without proper keyword research, your app won’t be visible to your target audience, no matter how great it is.” – Peter Akkies, ASO Expert
To avoid this mistake, you need to conduct thorough keyword research to identify the most relevant and high-traffic keywords for your app. You can use various ASO tools like Sensor Tower or App Annie to find the best keywords for your app based on their relevance, popularity, and competition.
2. Not Optimizing Your App’s Title and Subtitle
Your app’s title and subtitle are the most important elements of your app’s metadata. They are the first things users see when they come across your app in the search results or in the app store. If your app’s title and subtitle are not optimized for your target keywords, your app may not get the attention it deserves.
To optimize your app’s title and subtitle, you need to include your target keywords in a natural and compelling way. Your app’s title should be short, unique, and memorable, while the subtitle should provide more context and value to the user. You can also use emojis or special characters to make your app’s title and subtitle more eye-catching.
3. Neglecting Your App’s Description
Your app’s description is your chance to convince potential users to download your app. If your app’s description is generic, vague, or uninformative, users may not be interested in learning more about your app. Moreover, if you fail to address the user’s pain points or showcase your app’s unique features, you may lose them to your competitors.
To avoid this mistake, you need to write a compelling and informative app description that highlights the key benefits and features of your app. The description should be easy to read and scan, with bullet points, subheadings, and bolded text to emphasize the most important points. You should also include social proof, testimonials, or awards to build credibility and trust with your potential users.
4. Neglecting Your App’s Screenshots and Videos
Your app’s screenshots and videos are another crucial element of ASO. They are the visual representation of your app and can make a huge difference in whether or not users decide to download your app. If your app’s screenshots and videos are low-quality, outdated, or unattractive, users may assume that your app is also low-quality.
To avoid this mistake, you need to create high-quality screenshots and videos that showcase your app’s best features and benefits. Your screenshots should be simple, clear, and visually appealing, with captions or annotations to highlight the most important parts. Your videos should be short, engaging, and informative, with a clear call-to-action at the end.
5. Overstuffing Your App’s Metadata With Keywords
While it’s important to include your target keywords in your app’s metadata, you should avoid overstuffing or spamming them. Overstuffing your metadata with irrelevant or repetitive keywords can hurt your app’s visibility and even lead to a penalty from the app store.
To avoid this mistake, you need to use your target keywords judiciously and naturally in your metadata. You should also avoid stuffing them in irrelevant areas like your app’s reviews, developer name, or promotional text. Instead, focus on creating high-quality, relevant, and useful content that appeals to your target audience.
ASO mistakes can be costly and damaging to your app’s visibility and revenue potential. To avoid these mistakes, you need to conduct thorough keyword research, optimize your app’s title and subtitle, write a compelling app description, create high-quality screenshots and videos, and avoid overstuffing your metadata with keywords. By following these ASO best practices, you can maximize your app’s chances of success and achieve your revenue goals.
ASO is an ongoing and iterative process that requires constant testing, tweaking, and optimization. While there are no guarantees of success, avoiding these common ASO mistakes can help your app stand out in the competitive app store landscape and reach your target audience. By investing time, effort, and resources into ASO, you can unlock the full potential of your app and generate sustainable revenue over time.