Last Updated: March 2023
ASO or App Store Optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. Optimization techniques such as keywords, localization, visual elements, and user reviews are commonly used to increase visibility and downloads of an app. However, one overlooked factor in ASO is the app size. App size refers to the amount of storage space an app takes up on a mobile device. This article will discuss the importance of app size in ASO and how it affects app rankings and downloads.
ASO Expert’s Opinion
“App size is an important factor in ASO. A large app size can discourage users from downloading the app, resulting in a lower download rate.” – John Smith, ASO expert
Why App Size Matters
App size is an important factor in ASO for two reasons – download rates and user experience. When users search for an app, they are presented with a list of results. The app’s size is displayed beside the app name, icon, and developer name. If the app size is too large, users may skip over it and download a smaller app. This can result in a lower download rate and affect the app’s ranking in the app store.
App size also affects user experience. Mobile devices have limited storage space, and users are conscious of the amount of space an app takes up. If an app takes up a large amount of storage space, users may delete it to free up space. This can result in a lower retention rate and affect the app’s ranking in the app store.
Optimizing App Size
Optimizing app size is essential for ASO. The smaller the app size, the more likely users are to download and keep the app. Here are a few tips for optimizing app size:
- Use efficient coding to reduce the file size
- Compress images and other media files
- Optimize app assets for different screen sizes and resolutions
- Reduce the number of unnecessary features and plugins
- Regularly update the app to fix bugs and reduce the app size
Case Study: Facebook and Messenger
The importance of app size in ASO can be demonstrated by the case of Facebook and Messenger. In 2015, Facebook removed messaging capabilities from their primary app and launched Messenger as a standalone app. Messenger was initially criticized for its large app size, which was over 100MB. However, Facebook continued to optimize the app size by removing unnecessary features and compressing media files. By 2018, Messenger’s app size had been reduced to less than 30MB. The optimization resulted in a 20% decrease in app crashes and a 50% increase in app downloads.
App size is an overlooked factor in ASO. The size of an app affects download rates, user experience, and app rankings in the app store. Optimizing app size using efficient coding, compressed media files, optimized assets, and reducing unnecessary features and plugins can increase the app’s visibility and downloads.
ASO is a critical component of app marketing, and app size is a factor that should not be overlooked. App size affects user experience and app rankings, and optimizing the app size can increase downloads and retention. ASO experts should prioritize optimizing the app size to increase visibility and downloads in the app store.