Last Updated: September 2023
As the use of smartphones and mobile apps continues to rise, the Google Play Store has become a highly competitive marketplace for app developers. In order to succeed, app developers must not only create a high-quality app, but also implement an effective marketing strategy to drive visibility and downloads.
One effective marketing strategy for apps in the home services industry is to optimize for the Google Play Store’s search algorithms through a process known as ASO (App Store Optimization).
ASO involves a combination of on-page and off-page optimization techniques to improve an app’s visibility in the Google Play Store’s search results. This includes optimizing the app’s title, description, keywords, and other metadata, as well as acquiring high-quality backlinks and encouraging app reviews and ratings.
One of the key factors in ASO is keyword optimization. It’s important to include relevant, high-volume keywords in the app’s title and description to improve its visibility in search results. For home services apps, this might include keywords such as “home repair,” “plumbing services,” or “house cleaning.”
In addition to keyword optimization, it’s important to have a compelling app description that clearly explains the value of the app and what sets it apart from competitors. This can help attract potential users and convince them to download the app.
Another important aspect of ASO is acquiring backlinks from high-quality, relevant websites. This can help improve the app’s visibility in search results and also drive additional traffic to the app’s listing in the Google Play Store.
Finally, encouraging app reviews and ratings can also help improve an app’s visibility in search results. Users are more likely to download an app with a high average rating, so it’s important to actively encourage users to leave reviews and ratings for the app.
To help app developers succeed in the competitive home services app market, we’ve compiled a list of the top 5 apps in this category.
HomeAdvisor: This app helps users find and connect with local home service professionals, including plumbers, electricians, and HVAC technicians. The app allows users to read reviews and compare prices, making it easy to find the right professional for their needs.
TaskRabbit: This app connects users with local professionals who can help with a wide range of tasks, including home repair and maintenance, cleaning, and moving services. The app makes it easy to find, book, and pay for services, making it a convenient option for busy homeowners.
Thumbtack: This app helps users find and hire local professionals for a variety of home services, including home repair and improvement, cleaning, and landscaping. The app allows users to read reviews, compare prices, and book appointments, making it a convenient option for finding reliable professionals.
Angie’s List: This app allows users to find and compare local home service professionals, including plumbers, electricians, and painters. The app also provides reviews and ratings from other users, making it easy to find the right professional for any home service needs.
Porch: This app connects users with local home service professionals, including handymen, painters, and cleaners. The app also provides project cost estimates and allows users to schedule appointments and pay for services, making it a convenient option for homeowners.
Overall, implementing an effective ASO marketing strategy can help home services apps improve their visibility and drive more downloads in the Google Play Store. By optimizing for relevant keywords, creating a compelling app description, acquiring backlinks, and encouraging app reviews and ratings, app developers can increase their chances of success in this competitive marketplace.