Last Updated: March 2023
App discovery has always been a major challenge for app developers. With millions of apps available on app stores, it’s hard for users to find and download the right app. To overcome this challenge, app categories play a vital role. App categories are the primary means of organizing apps on app stores. By categorizing your app in the right category, you can improve your app’s visibility and increase the chances of downloads.
Why App Categories Matter?
“Choosing the right app category is the foundation of your ASO strategy.” – Gabriel Machuret, ASO expert
The above quote by ASO expert Gabriel Machuret precisely explains the importance of app categories in app discovery. Here are some other reasons why app categories matter:
- Improved visibility: When you categorize your app properly, it appears in relevant search results and app store categories, making it more visible to potential users.
- Targeted audience: By choosing the right category, you can target your audience more efficiently. It helps you reach out to users who are looking for similar apps and increase the chances of downloads.
- Competition: App categories help you to compete with similar apps in the same category. It provides a benchmark to measure your performance against similar apps.
How to Choose the Right App Category?
Choosing the right app category is crucial to your app’s success. Here are the steps to choose the right app category:
- Research: Conduct research to understand what category your target audience is likely to search for your app. Analyze your competitor’s category and the category of apps that have a similar target audience.
- App store guidelines: The app store guidelines provide classification codes and descriptions for each category. Make sure you read the guidelines carefully, and your app meets the guidelines for the selected category.
- Primary category: Select a primary category that best describes the app’s main function. Ensure that the selected category matches the app’s features comprehensively.
- Secondary category: If applicable, select a secondary category that complements the primary category.
- Localization: Localize your app by choosing a localized category. It allows you to reach more users in a specific geographic location.
App categories are an essential part of App Store Optimization (ASO) and help to improve the discoverability of your app. Choosing the right category helps you target the right audience, improve visibility, compete with similar apps, and comply with app store guidelines. It’s crucial to research your target audience, read app store guidelines, select a primary category, select a secondary category(optional), and localize your app to choose the right category.
Choosing the right app category can have a significant impact on your app’s visibility and success. It’s an essential step in App Store Optimization (ASO) and should not be overlooked. Researching your target audience, reading app store guidelines, and selecting the primary and secondary category carefully can help you improve app discoverability, increase downloads, and achieve your app goals.