Last Updated: December 2024
Each component on the app’s homepage holds the potential to sway users towards downloading. Particularly, well-designed visual content in strategic locations on the app’s product page sparks interest and curiosity, motivating users to explore further. App Store screenshots serve as vital marketing assets, crafting compelling narratives that demonstrate the app’s functionality and its purpose.
Role of the app’s visual elements
- App screenshot, icon, and subtitle instantly grab attention, leading to prospective downloads.
- App store preview screenshots describe the app’s meaning and role to users.
- Each screenshot conveys app highlights and benefits effectively and appealingly.
- Screenshots must explain the app’s purpose and encourage instant downloads.
- Eye-catching screenshots should represent the brand in a simple, understandable way for all users.
- Up to 10 screenshots can be used on the app’s home page for different orientations.
- Consider featuring an app store screenshot in dark mode to enhance the user experience if supported.
Strategies for Enhancing App Store Screenshots
- Present screenshots in a user-friendly manner to reduce churn rates.
- Ensure proper sizing and alignment with other visual elements on the app’s home page.
- Customize the app design to cater to different regional demographics for a global audience.
- Convey the brand message effectively using a balanced mix of images and text.
- Perform regular A/B testing to gauge market demands and stay competitive.
Apple App Store Screenshot Guidelines? Learn all about them and enhance your iOS Screenshots strategy
- Adhering to Apple app store guidelines is crucial for appealing app screenshots / iPad screenshots.
- Use only images directly captured from your app; avoid using images of people holding the home page.
- Utilize all ten slots efficiently to project compelling images that effectively advertise your app.
Ensuring App Store Screenshot Compatibility Across iOS Devices
Beyond aesthetics, it’s crucial to match Apple device sizes, orientations, and pixel requirements for optimal presentation.
iOS App Screenshot Size Guidelines for iPhones
| Device Size | Portrait Screenshot Size | Landscape Screenshot Size |
| 6.5 inch | 1242 x 2688 pixels | 2688 x 1242 pixels |
| 5.8 inch | 1125 x 2436 pixels | 2436 x 1125 pixels |
| 5.5 inch | 1242 x 2208 pixels | 2208 x 1242 pixels |
| 4.7 inch | 750 x 1334 pixels | 1334 x 750 pixels |
- 6.5 inches device size:
- Portrait size: 1242 x 2688 pixels
- Landscape size: 2688 x 1242 pixels
- Models: iPhone 11 Pro Max, iPhone XR, iPhone XS Max
- 5.8 inches device size:
- Portrait size: 1125 x 2436 pixels
- Landscape size: 2436 x 1125 pixels
- Models: iPhone 11 Pro, iPhone X, iPhone XS
- 5.5 inches device size:
- Portrait size: 1242 x 2208 pixels
- Landscape size: 2208 x 1242 pixels
- Models: iPhone 6s Plus, iPhone 7 Plus, iPhone 8 Plus
iOS App Screenshot Sizes for iPads
| Device Size | Portrait Screenshot Size | Landscape Screenshot Size |
| 12.9 inch | 2048 x 2732 pixels | 2732 x 2048 pixels |
| 11 inch | 1668 x 2388 pixels | 2388 x 1668 pixels |
| 10.5 inch | 1668 x 2224 pixels | 2224 x 1668 pixels |
- 12.9 inches device model (3rd generation iPad Pro and 2nd generation iPad Pro):
- Portrait size: 2048 x 2732 pixels
- Landscape size: 2732 x 2048 pixels
- 11 inches device model (iPad Pro):
- Portrait size: 1668 x 2388 pixels
- Landscape size: 2388 x 1668 pixels
- 10.5 inches device model (7th generation iPad, iPad Pro, iPad Air):
- Portrait size: 1668 x 2224 pixels
- Landscape size: 2224 x 1668 pixels
The initial app screenshot sets the tone for visitors, providing a glimpse of the app’s essence and answering their queries. Capturing its highlights, the screenshot should entice users to explore further and download. Complying with Apple app store guidelines in designing and displaying screenshots boosts user acquisition and elevates app visibility.
App Store Screenshots
We have an extensive Apple screenshot sizes guide to simplify the process. Explore NextGrowth Labs, a mobile app promotion company with various tools, including app rank tracker, SEO content assistant, and more.
Discover our free ASO tools, such as the Content Assistant for ASO descriptions, Keyword Density Checker, Keyword Shuffle Tool, and SEO title and meta auditor.