Last Updated: October 2023
ASO or App Store Optimization is critical to ensuring your iOS app’s success. It involves optimizing various elements of your app listing, including keywords, titles, descriptions, and on-page optimization. Monitoring the right Key Performance Indicators (KPIs) is essential to understanding how your app is performing and how it can be improved. In this article, we’ll discuss the top ASO KPIs to monitor for your iOS app’s success.
What do experts say?
According to Gabe Kwakyi, CEO of Incipia, a mobile app marketing agency, “Your app’s KPIs should be used to help you understand how your app is being used, and what elements you can improve, to drive more growth.”
Top ASO KPIs to Monitor for Your iOS App’s Success
Here are the key ASO KPIs to track:
- App Store Impressions – This metric indicates how many times your app has been viewed on the app store. It is a great indicator of your app’s visibility on the app store.
- App Store Conversion Rate – This metric indicates the percentage of people who saw your app and went ahead to download it. A high conversion rate indicates that your app listing is attractive and effective in encouraging users to download your app.
- User Acquisition – This is the total number of new users who have downloaded your app during a specific period, such as a month or quarter. It helps you understand how effectively your app is reaching new users.
- User Retention – This is the measure of how many users continue to use your app after a specific period. It is a critical metric to monitor, as it indicates whether users are finding your app valuable enough to keep coming back.
- Keyword Rankings – This metric shows where your app ranks for specific keywords on the app store. It is a great indicator of how well your app is optimized for specific keywords.
- Reviews and Ratings – These metrics indicate how satisfied your users are with your app. Positive reviews and high ratings can improve your app’s visibility on the app store.
ASO KPIs help you understand how your app is performing and what elements you can improve to drive growth. Key ASO KPIs to monitor include app store impressions, app store conversion rate, user acquisition, user retention, keyword rankings, reviews, and ratings.
ASO is a critical element of iOS app marketing, and monitoring the right ASO KPIs is essential to understanding how your app is performing and how it can be improved. By tracking the key ASO KPIs mentioned above, you’ll be able to optimize your app listing, drive more downloads, and ultimately increase your app’s success.