마지막 업데이트: 4월 2024
소개
Keyword research is an integral part of a successful App Store Optimization (ASO) 전략. 앱과 관련된 특정 용어를 검색하는 잠재 사용자가 iOS 앱을 쉽게 찾을 수 있습니다.. 적절한 키워드 조사는 검색 결과에서 앱 순위를 높이는 데 도움이 될 수 있습니다., 가시성을 높이다, and drive more downloads.
하지만, keyword research is not as simple as it sounds. It requires in-depth analysis, a lot of time, and effort to identify the right keywords that can bring you the desired results.
ASO expert quote
“키워드 연구는 ASO의 중추입니다.. Without a comprehensive keyword research, your iOS app will be lost in the sea of millions of apps available on the app store.” – 존 스미스, ASO 전문가
Steps to Conduct Comprehensive Keyword Research
1. Make a List of Potential Keywords
Start with brainstorming and making a list of potential keywords that describe your app, its features, 이익, and category. The keywords can be a mix of single words and phrases. 예를 들어, if you have a fitness app, some of the potential keywords could be “fitness tracker,” “workout app,” “exercise app,” “weight loss app,” etc.
2. Use Keyword Research Tools
Once you have the initial list of potential keywords, use keyword research tools like Google Keyword Planner, 앱애니, 센서타워, 키워드 도구, etc. to identify more relevant and high-volume keywords related to your app. These tools provide you with data on search volume, relevance, and competition level for each keyword.
3. Analyze Your Competitors
Perform competitor analysis by searching for the same keywords you have identified earlier and see which apps rank high in the search results. Analyze the metadata, app title, 설명, and keywords they have used. This will help you identify additional keywords that you might have missed, and also give you an idea of what keywords your competitors are using.
4. Use Long-Tail Keywords
Long-tail keywords are phrases that consist of three or more words. They are specific and targeted, and often have less competition, but high intent. Use long-tail keywords related to your app features, 이익, and use cases.
5. Prioritize Keywords
Prioritize keywords based on relevance, search volume, and competition level. Choose the top 10-15 keywords that best describe your app and have high search volume but low competition. Use these keywords in your app title, 부제, 및 설명.
6. Test and Refine
Keyword research is an ongoing process. Test and refine your keywords by monitoring your app’s performance and making necessary changes if required. Keep a track of your app’s ranking, 다운로드, and user reviews to understand how your keywords are performing.
요약
Keyword research is a crucial aspect of ASO that can make or break the success of an iOS app. It helps in increasing visibility, driving more downloads, and improving the overall performance of an app. The process of keyword research involves brainstorming, using keyword research tools, analyzing competitors, identifying long-tail keywords, prioritizing keywords, and testing and refining.
결론
Conducting comprehensive keyword research is one of the most critical components of a successful ASO strategy. It requires a lot of time, 노력, and analysis, but the benefits are worth it. Identifying the right keywords that describe your app can help you rank higher in the search results, 가시성을 높이다, and drive more downloads. 기억하다, keyword research is an ongoing process, and you need to keep testing and refining your keywords regularly to stay ahead of the competition.