Seasonal app store optimization (ASO) is a crucial part of any app’s marketing strategy. By optimizing your app for seasonal keywords and trends, you can increase its visibility and drive more organic downloads. But why is seasonal ASO so important? Here are a few reasons: Increased competition: With the explosion of the app market, there…
Category: Fundamentals of ASO
Avoid these ASO Mistakes for your Mobile App
As a mobile app developer, you may have heard about the importance of ASO, or app store optimization. This refers to the process of optimizing your app’s listing in the app store in order to improve its visibility and increase its chances of being discovered by potential users. While ASO is a crucial part of…
Learn how to do organic and inorganic marketing for your Mobile App
Organic and inorganic marketing are two different strategies that businesses use to promote their products or services. In this article, we will be focusing on how these two marketing strategies can be used to promote a mobile app. Organic marketing refers to the use of unpaid methods to promote a product or service. This can…
How to Improve Mobile App Ratings on App Store and Google Play Store?
Improving the ratings of a mobile app on the App Store and Google Play Store can be a challenging task, but it is essential for the success of the app. High ratings can increase the visibility of the app, leading to more downloads, and ultimately more revenue. There are several steps that app developers can…
What is App Store Optimization (ASO)?
App Store Optimization (ASO) is the process of optimizing a mobile app’s visibility and ranking in an app store, such as Google Play or the Apple App Store. The goal of ASO is to improve the app’s visibility in the app store search results and increase the number of organic downloads of the app. ASO…
Strategy for Mobile App Reinstalls and Re-downloads
Reinstalling and redownloading mobile apps can be a strategic move for both users and app developers. For users, it can be a way to free up storage space on their devices, troubleshoot problems with the app, or access the latest version of the app with new features and improvements. For app developers, it can be…
App Ranking Factors on Apple App Store vs Google Play Store
App ranking factors on Apple App Store vs Google Play Store When it comes to mobile app stores, there are two main players: the Apple App Store and the Google Play Store. Both platforms are incredibly popular and offer a wide variety of apps, but they each have their own unique ranking factors that determine…
How to write perfect short & long descriptions in Play Store to get more organic downloads?
Writing the perfect short and long descriptions for your app on the Google Play Store can greatly increase organic downloads. These descriptions serve as the first impression for potential users, so it’s important to make them as engaging and informative as possible. Here are some tips for writing effective short and long descriptions for your…
Interstitial Ads: What Are They, How Do They Work & Who Is Offering Them?
Interstitial ads are a type of advertising that appear as a full-screen, standalone ad on a website or mobile app. Unlike banner ads that are displayed at the top or bottom of a webpage, interstitial ads take up the entire screen and must be dismissed by the user before they can access the content they…
What is Black Hat ASO for Mobile Apps & Games and why you shouldn’t do it?
Black Hat ASO, or black hat app store optimization, is a set of unethical practices used to manipulate an app’s ranking in app store search results. These tactics are often used by app developers to gain an unfair advantage over their competitors, but they can be detrimental to the overall app ecosystem. There are a…