Last Updated: March 2023
Interstitial ads are a type of advertising that appear as a full-screen, standalone ad on a website or mobile app. Unlike banner ads that are displayed at the top or bottom of a webpage, interstitial ads take up the entire screen and must be dismissed by the user before they can access the content they were trying to view.
These ads are often used by app developers to monetize their content, as they can be displayed at natural transition points within the app, such as between game levels or when an app is first launched. Interstitial ads are also commonly used in mobile games, where they can be displayed in between levels or after a certain amount of gameplay time has elapsed.
One of the key benefits of interstitial ads is that they are highly visible and difficult to ignore. Because they take up the entire screen, they are difficult for users to miss, which can result in higher engagement rates and more effective advertising. Additionally, because they are displayed at natural transition points within the app, they are less intrusive and can provide a seamless user experience.
There are a few different types of interstitial ads, including static interstitials, which are simply images or videos that are displayed on the screen; animated interstitials, which use animation to grab the user’s attention; and interactive interstitials, which allow users to interact with the ad and perform certain actions, such as playing a game or taking a survey.
Some of the major companies that offer interstitial ads include Google AdMob, which is a mobile ad platform owned by Google; Facebook Audience Network, which allows app developers to monetize their apps using Facebook ads; and Unity Ads, which is a monetization platform for mobile games. These companies provide tools and services that allow app developers and advertisers to create, manage, and track the performance of their interstitial ads.
In order to use interstitial ads, app developers must integrate the ad platform’s software development kit (SDK) into their app. This allows the ad platform to serve the interstitial ads to the app and track their performance. Advertisers can then use the platform’s tools to create and target their ads to specific audiences and track the results of their campaigns.
Overall, interstitial ads are an effective way for app developers to monetize their content and for advertisers to reach their target audience. While they can be intrusive if used excessively, when used in moderation, they can provide a seamless and engaging advertising experience for users.