Last Updated: March 2024
In today’s mobile-driven world, the success of an app depends on its visibility and user engagement. One of the key ways to achieve this visibility is through App Store Optimization (ASO). ASO is the process of optimizing your app’s metadata such as the title, description, keywords, and screenshots to improve its ranking in the App Store search results. However, ASO is not just about optimizing the metadata. It’s about making your app accessible, engaging, and visible to your target audience. And, one of the critical components of ASO is public relations (PR) and media coverage.
According to Thomas Petit, a mobile growth expert, “PR and media coverage can bring not only installs from the coverage itself but also lift your whole keyword scoring.” In other words, PR and media coverage can significantly impact your app’s ASO by improving keyword rankings and increasing app downloads. In this article, we will discuss the role of PR and media coverage in enhancing your iOS app’s ASO.
The Importance of PR for ASO
PR is the process of building relationships with journalists, influencers, and media outlets to get your app featured in various publications, blogs, and websites. Media coverage is essential because it generates backlinks to your app page, which is a critical factor in ASO. The more backlinks your app page has, the higher it will rank in the App Store search results. PR can also help improve your app’s discoverability by increasing its visibility and reach.
When you get coverage in a publication, it provides third-party validation to your app. People tend to believe the opinions of the press more than they believe the marketing material of the app developer. Good PR can build trust in your app and increase people’s willingness to download and try it out. Journalists and influencers can provide an unbiased opinion of your app, which can lead to more downloads and higher retention rates.
The Role of Media Coverage in ASO
Media coverage plays an important role in ASO by providing visibility and exposure to your app. When a publication writes about your app, it exposes it to a new audience. This audience might not have found your app otherwise, but because of the media coverage, they learn about your app and download it.
Additionally, media coverage can help to increase your app’s discoverability by improving its visibility in the App Store search results. When a publication writes about your app, it typically includes a link to your app’s page in the App Store. This link acts as a backlink to your app page, which improves its ranking in the search results. When your app ranks higher in the search results, it becomes more visible and discoverable to potential users.
Key Benefits of PR and Media Coverage for ASO
The following are some of the essential benefits of PR and media coverage for ASO:
- Enhances discoverability and visibility of your app in the App Store
- Improves keyword rankings in the search results
- Generates backlinks to your app page, which improves its ranking
- Builds trust and credibility in your app among potential users
- Increases downloads and retention rates
PR and media coverage are critical components of ASO. They can significantly enhance the discoverability and visibility of your app in the App Store, improve keyword rankings, and increase downloads and retention rates. When done right, PR and media coverage can provide a powerful boost to your app’s ASO efforts.
As Thomas Petit says, “PR and media coverage is a long-term asset that can bring quality, organic users to your app for years.” So, if you want to take your app to the next level, invest in PR and media coverage, and see the difference it can make to your app’s ASO.