Last Updated: March 2023
If you have an iOS app, you know how important it is to be visible and rank well in the App Store. With millions of apps available, it can be a daunting task to get noticed. While there are many factors that contribute to app ranking, one that often gets overlooked is app reviews. In this article, we’ll explore the role of app store reviews in your iOS app’s visibility and ranking.
What the Experts Say
According to ASO expert Steve Young, founder of AppMasters, “Reviews and ratings are the most important factor after keywords for getting your app to rank.” This means that not only are reviews important in influencing user behavior, but they also play a key role in app store optimization (ASO).
Why Reviews Matter
There are several reasons why reviews matter in the App Store:
User behavior is the most obvious reason why reviews matter. People tend to trust the opinions of others, especially when it comes to apps. Positive reviews can encourage downloads, while negative reviews can deter potential users. In fact, a study by Apptentive found that 70% of users consult app ratings and reviews before downloading an app.
App Store Optimization
Reviews also play a key role in ASO. The App Store algorithm takes into account both the number and quality of reviews when determining where an app ranks in search results. Apps with more positive reviews tend to rank higher than those with fewer reviews or lower ratings.
Reviews can also help you engage with your users. Responding to reviews, both positive and negative, shows that you are listening to feedback and care about user experience. This can lead to increased loyalty and better relationships with your users.
How to Get More Reviews
Now that we understand why reviews are important, let’s look at how to get more of them.
Encourage Ratings and Reviews
The simplest way to get more reviews is to ask for them. Encourage users to rate and review your app by including prompts within the app itself. For example, you could display a message after a user completes a task or offer incentives for leaving a review.
Engage with Users
Engaging with your users can also lead to more reviews. Responding to reviews, both positive and negative, shows that you are listening and care about user experience. This can encourage users to leave their own reviews and recommend your app to others.
Use Social Media
Social media is a great way to reach potential users and encourage reviews. Promote your app on social media channels and encourage users to leave reviews. You could also create a social media contest or giveaway to incentivize reviews.
App store reviews play a key role in your iOS app’s visibility and ranking. They can influence user behavior, impact ASO, and help you engage with your users. By encouraging ratings and reviews, engaging with your users, and using social media, you can get more reviews and improve your app’s visibility and ranking.
Don’t underestimate the power of app store reviews. By focusing on reviews and ratings, you can improve user behavior, boost ASO, and engage with your users. Make sure to encourage ratings and reviews, engage with your users, and use social media to get the most out of your app store reviews. Happy reviewing!