Last Updated: March 2023
As the competition in app stores intensifies, mobile app developers are increasingly looking for dynamic and cost-effective marketing techniques to promote their apps. One such marketing technique is the use of in-app ads. In-app ads can help developers reach a wider audience and increase the visibility of their app. However, in-app ads need to be used strategically to avoid turning off users, and instead, provide them with valuable and meaningful experiences that can help in garnering positive reviews, higher ratings, and more downloads. In this article, we delve into the best practices for using in-app ads to maximize your ASO (App Store Optimization) efforts.
One Quote by ASO Expert
According to The Manifest, a digital marketing guide, “In-app ads can benefit your ASO efforts by creating another channel for users to discover your app. Just remember to be mindful of the user experience and how you integrate ads into your app.”
The Right Way to Use In-App Ads for ASO
1. Place Ads Strategically Without Interrupting the User Experience
When incorporating in-app ads, it is crucial to prioritize the user experience. To ensure that users do not get annoyed or distracted, place ads strategically within the app, so as not to interrupt their natural course of action. A good example can be to place ads at the bottom or top of the screen. Users can choose to ignore the ad or choose to interact with it. Placing ads in the middle of an action can not only hinder user engagement, but it can also create a negative experience that can discourage users from using the app.
2. Show Relevant and Personalized Ads
Relevant ads increase the chances of users clicking on them. Analyze the demographics and behavior of your target audience and display ads that align with their interests. When the ads resonate with the user, they will view the content as valuable and less intrusive. By implementing a user data acquisition system, you can enable ads that align with the interests of your audience, improving the chances of ad clicks and interaction.
3. Ensure Ads are Not Over-Blocking the Content
If ads keep blocking the content of the app, then users will quickly become frustrated and stop using the app. Over-blocking can amount to a negative experience and a decline of users using the application. Therefore, it is highly recommended to maintain a good balance between ad visibility and content display. Ensure that users can view the content, even if the ad is visible on the screen.
4. Timing Is Key
Showing an ad at the wrong time can also discourage user engagement. It’s vital to understand when users will be more receptive to particular ads. The core function or the start-up phase of your app is not the right time to show ads. Users are mainly interested in the app’s functionality or convenience. Showing an ad at this moment can lead to user frustration and potentially cause them to uninstall the app. To ensure a positive user experience, you can incorporate ads when users are taking breaks or transitioning to another stage of the app.
5. Offer Rewards to Engage Users
If you want users to engage with the in-app ads, then you might want to offer incentives such as rewards or gifts. Alternatively, the incentive can be something users look forward to after a specific task on the app. Users can be given points, coins, or other valuable content as a reward for their engagement with the ads. The incentive will make the ad more engaging, and users will also feel like they are getting something beneficial out of engaging with the ad.
In-app ads can be a valuable tool in the arsenal of a mobile app developer, but they need to be handled strategically. By following our best practices, you can ensure that in-app ads do not hinder, but rather contribute to your ASO efforts by increasing user engagement, boosting downloads and ratings, and providing a better user experience.
Incorporating in-app ads for ASO purposes can be an effective way to promote your app, but it is imperative to prioritize the user experience. Ensure that your ads are relevant, personalized, and strategically placed to provide value to the user without compromising their experience of using the app. By incorporating these best practices, you can add another layer to your ASO efforts, leading to more downloads, higher ratings, and sustained user engagement.