Last Updated: March 2023
App Indexing is a powerful tool for Android apps that helps them to appear higher in the search results on Google Play Store. With the increasing competition in the mobile app market, it has become crucial for developers to focus on App Store Optimization (ASO) to make their app visible to more users. App Indexing is a major factor in improving an app’s visibility and user engagement.
What is App Indexing?
According to Google Developers, “App Indexing is an API that allows developers to index their apps just like websites are indexed by Google. That means that when users search for a keyword or phrase, the results can include relevant content from apps that they have installed on their device.” This means that when a user types in a query on Google search, they can also find content from a relevant app on their device.
The Benefits of App Indexing
There are many benefits of App Indexing for both the developer and the user. For developers, it increases discoverability, user engagement, and retention. By indexing their app, developers can make their content more easily accessible to users. Additionally, because users are more likely to click on an app link than a website link, indexed apps can receive more traffic than unindexed apps.
According to Adjust, “Apps that are indexed in search also have a higher retention rate. Studies have shown that App Store search is the number one way users discover new apps, and it’s clear that indexing your app is an effective way to get discovered.” Developers can expect to see a boost in retention rates and user engagement by indexing their app.
“App indexing not only helps users discover your app but also improves user retention. Being found on Google not only means an increase in download but also increases the chances of re-engagement. It’s a great way to connect with users who are already familiar with your brand.” – Christine Parizo, ASO expert at Incipia
How to Enable App Indexing
Enabling App Indexing is a simple process. Developers need to add the necessary code to their app to allow Google to index their content. Google provides a step-by-step guide for developers to enable App Indexing on their app.
App Indexing is a powerful tool for Android apps that allow them to appear higher in the search results on Google Play Store. By indexing their app, developers can increase their app’s discoverability, user engagement, and retention. It also leads to higher retention rates and user engagement. Enabling App Indexing is a simple process for developers.
App Indexing is one of the most powerful ways for Android apps to increase visibility and user engagement on Google Play Store. It is a simple process that can lead to higher retention rates and an increase in user engagement. Developers who enable App Indexing can expect to see a boost in their app’s discoverability and overall success in the highly competitive mobile app stores.