Last Updated: March 2023
Mobile app development requires a lot of effort, time, and money. After finally launching your iOS app, it can be an overwhelming experience to see how it performs among the millions of apps available in the App store. This is where App Store Optimization (ASO) comes into play. ASO is the process of optimizing your app’s visibility on the App Store to increase its organic downloads.
ASO is not an easy task, and there are many mistakes that can be made along the way. Here are the most common ASO mistakes you must avoid to ensure your iOS app gets the exposure it deserves.
One Quote by ASO Expert
“ASO is an iterative process. You have to constantly monitor and analyze your app’s performance and make necessary changes to improve its visibility and downloads.” – Thomas Petit, ASO Expert.
The Most Common ASO Mistakes
Mistake 1 – Not Researching your Target Audience
Before optimizing your app, you need to know who your target audience is. You must research their needs, preferences, and behavior to ensure you optimize the right keywords and descriptions to attract them. This mistake can cause your app to rank for irrelevant keywords, leading to a lower conversion rate and organic downloads.
Mistake 2 – Overlooking App Title and Subtitle Optimization
An app’s title and subtitle are the first things users see and what Apple uses to index your app in the App Store. Ignoring keywords in your title and subtitle can cause your app to rank lower in search results. Not choosing a distinct and memorable name for your app can also make it difficult for users to find it.
Mistake 3 – Not Optimizing Keywords and Descriptions
Using the right keywords in your app description is crucial for ASO. By researching and choosing relevant keywords, you can improve your app’s visibility and attract more users to download it. Make sure to include the most relevant keywords in the first few lines of your description and create a clear and compelling message to attract your target audience.
Mistake 4 – Overloading your App with Keywords
While it’s important to use the right keywords, overloading your app with too many irrelevant or repetitive keywords can have a negative effect on your ASO strategy. It will make it difficult for users to understand the purpose of your app and discourage them from downloading it. This can also lead to a lower conversion rate and lower user engagement.
Mistake 5 – Not Localizing your App
With the App Store available in over 150 countries, not localizing your app can cause you to miss out on a massive user base. To optimize your app, you must localize its metadata, including the title, description, keywords, and screenshots, to appeal to different cultures and languages. Ignoring localization can reduce your chances of being discovered by global users.
Mistake 6 – Not Monitoring your Competitors
Monitoring your competitor’s ASO strategies is essential for making improvements and staying ahead in the app market. Knowing what keywords they are using and how they are optimizing their app can help you improve your own ASO strategy. Avoiding this mistake can cause you to miss out on opportunities to learn from other successful and competitive apps.
Mistake 7 – Ignoring App Ratings and Reviews
App ratings and reviews can have a significant impact on your ASO strategy. Low ratings and negative reviews can discourage users from downloading and using your app. Responding to users’ feedback and taking necessary actions to improve your app can help increase your app’s ratings and reviews, leading to a higher ranking on the App Store.
Mistake 8 – Not Testing and Analyzing your ASO Strategy
ASO is an ongoing process, and you must continuously test and analyze your app’s performance to make improvements. Ignoring this mistake can cause your ASO strategy to be ineffective or even counterproductive. You should continuously test and analyze the impact of your ASO efforts, update your metadata, and make necessary changes to ensure your app gets the exposure it deserves.
ASO is a critical aspect of mobile app development, and overlooking the most common ASO mistakes can have a negative impact on your app’s visibility and downloads. By optimizing your app’s title, subtitle, keywords, descriptions, and localizing its metadata, you can improve its ranking and attract more users to download it. Monitoring your competitors’ ASO strategies and testing and analyzing your own can help you stay ahead in the app market.
App Store Optimization is challenging and requires continuous attention and improvement. Avoiding the most common ASO mistakes outlined in this article can help ensure your iOS app gets the visibility and downloads it deserves. Remember to research your target audience, optimize your app’s title, subtitle, keywords, and descriptions, and test and analyze your ASO strategy to stay competitive in the app market.