Last Updated: March 2023
Introduction
Developing an iOS app is just the first step towards success. If you want to make the most out of your app, you need to ensure that it is visible on the app store. This is where App Store Optimization (ASO) comes in. ASO helps you improve the visibility of your iOS app in the app store, which in turn can increase the number of downloads and improve your app’s overall ranking. One of the key components of ASO is competitor analysis.
According to Gabriel Machuret, an ASO expert and author of the book ASO: App Store Optimization for iOS and Android, “Competitor analysis is one of the most important parts of the ASO process. It can help you understand your market, improve your app’s visibility, and find new opportunities for growth.”
The Importance of Competitor Analysis
Competitor analysis allows you to understand your competition and how they are performing in the app store. By analyzing your competitors, you can identify their strengths and weaknesses and use this information to improve your own app’s visibility and performance.
Identifying Your Competitors
The first step in competitor analysis is identifying your competitors. You can do this by searching for keywords related to your app in the app store and analyzing the top-ranking apps. You can also use tools like Sensor Tower or App Annie to identify your competitors and analyze their performance.
Analyzing Competitor Keywords
Once you have identified your competitors, the next step is to analyze their keywords. Analyzing competitor keywords can help you understand the keywords that they are using to rank in the app store. This information can help you identify new keywords to target and improve your app’s visibility.
Analyzing Competitor Ratings and Reviews
Another important aspect of competitor analysis is analyzing their ratings and reviews. By analyzing competitor ratings and reviews, you can identify areas where your app can improve and also identify features that your app can add to differentiate itself from the competition.
Analyzing Competitor App Store Optimization Strategy
Lastly, you need to analyze your competitor’s ASO strategy. This includes analyzing their app title, subtitle, description, and screenshots. By analyzing your competitor’s ASO strategy, you can identify what they are doing well and what they are not doing well. You can then use this information to improve your own app’s ASO strategy and increase its visibility in the app store.
Summary
Competitor analysis is a crucial part of the ASO process. It can help you understand your market, improve your app’s visibility, and find new opportunities for growth. By analyzing your competitor’s keywords, ratings and reviews, and ASO strategy, you can improve your own ASO strategy and increase your app’s visibility in the app store.
Conclusion
If you want to succeed in the app store, you need to make sure that your app is visible to your target audience. This is where ASO comes in. One of the key components of ASO is competitor analysis. By analyzing your competition, you can find new opportunities for growth and improve your app’s visibility in the app store. So, take the time to analyze your competition and use this information to improve your app’s ASO strategy.