Last Updated: September 2023
Creating and publishing an Android app is a challenging task. Developers are required to put in a lot of effort, money, and time to develop an app that appeals to users. However, developing an app is just the first step. To ensure the success of your app, it is important to choose the right app category. App categorization plays a crucial role in the success of your Android app. It is important to understand that your app may have the capability to attract users but if it’s targeting the wrong category, it will fail to capitalize on its full potential.
In a recent article from ASO expert, Gabriel Machuret, he said, “Choosing the right app category is extremely important because it affects how your app is discovered by potential users. If an app is placed in the wrong category or subcategory, it may not show up in relevant search results, resulting in poor visibility and fewer downloads.”
The Significance of Choosing the Right App Category
Selecting the right category for your app can help you attract more users and increase download rates. If a user is interested in a specific category such as gaming, entertainment, or social networking, they will use the category filters in the app store to search for it. If your app is not categorized correctly, it will not appear in the search results, and hence your app will miss a considerable number of potential users. Similarly, if your app is placed in an overcrowded category, it may have difficulty standing out from similar apps. With the right category selection, you can ensure that your app is visible and easily discoverable by target users.
Another advantage of choosing the correct app category is that it enhances the app store’s search functionality, making it easier for users to find your app. The app store algorithms are designed to provide users with the best results for their searches. If your app belongs to the right category, it will have a better chance of appearing higher in the search results, increasing the chances of downloading by the user.
Key Considerations for Choosing the Right App Category
Choosing the right category for an app is not an easy task, and it requires careful consideration of several factors. Here are some considerations you need to make before choosing a category for your Android app:
1. App Functionality
The functionality of your app plays a crucial role in determining the category in which it belongs. Ideally, you should select a category that accurately represents the primary function of your app. For example, if you have developed an app that focuses on photos and videos, it should be categorized under multimedia or social media category.
2. App’s Target Audience
Knowing your target audience is essential to determine the right category for your app. For instance, if your app targets children, it should be classified under the kid’s games or education category. Similarly, if your app targets professionals, it should be placed in the business or productivity category.
Before choosing a category, you should also research the competition in that category. Analyze the apps in that category and check the level of competition you will face. If the competition is high, you may want to consider selecting a different category even if it means sacrificing a preferred choice. By doing so, your app will have a better chance of standing out and ranking higher in the search results.
In conclusion, choosing the right app category is an essential aspect of developing and launching a successful Android app. By selecting the appropriate category, your app will be easily discoverable and attract the target audience for which it is designed. The app store is overflowing with apps, and selecting the correct category provides your app with an excellent opportunity to be seen and downloaded by potential users. With the right considerations, you can ensure that your Android app achieves its full potential and is successful in today’s app market.
Machuret, G. (2021). ASO Expert Interview Series: Gabriel Machuret. Retrieved from https://appfigures.com/aso-expert-series-gabriel-machuret