Last Updated: October 2023
With millions of apps available on app stores, getting discovered by potential users can be difficult. That’s why focusing on app store optimization (ASO) is crucial for developers and businesses to increase visibility, downloads, and engagement. One major factor in ASO is app store ranking. The higher your app ranks on app store search results, the greater the chances of users finding and downloading your app. In this article, we will discuss the importance of app store ranking for ASO, how it affects your app’s visibility and downloads, and provide tips to improve your ranking.
The Importance of App Store Ranking
Your app’s ranking on app store search results can have a significant impact on how many people download your app. According to Sensor Tower, the top 10 apps in an app store search result page receive 93% of all app downloads while apps ranked 11-20 receive 4%, apps ranked 21-50 receive 2%, and the rest of the apps receive less than 1% of downloads.
Moreover, users have their own preferences when searching for apps. They tend to download apps that appear at the top of the search results, assuming they are the most relevant and trustworthy. In other words, a higher-ranking app is seen as more credible and desirable to users, which increases the chances of app installs, reviews, and engagement.
Another reason why app store ranking is important is that it helps you compete against other similar apps. If your app ranks higher than your competitor’s app, then you have a better chance of gaining market share and staying ahead of the competition.
“App Store optimization is more important than ever in the crowded app marketplace. With over 5 million apps currently available for download, competition is fierce, and your app’s visibility is critical to its success.” – Sarah Vetting, Senior ASO Strategist at The ASO Co.
ASO Tips to Improve App Store Ranking
Now that we understand the importance of app store ranking, let’s explore some ASO tips to improve your app’s ranking:
- Keyword Research: Use relevant and high-traffic keywords in your app title, description, and metadata to improve visibility and relevance for search terms relevant to your app. You can use keyword research tools like App Annie, Sensor Tower, and Mobile Action to find the most popular keywords in your niche.
- Optimize App Name and Title: Make sure your app name and title are descriptive, intuitive, and memorable. They should clearly convey what your app does and what problem it solves.
- Improve App Icon and Screenshots: Your app icon and screenshots are the first things users see when they search for your app. Make sure they are visually appealing, high-quality, and showcase the most important features and benefits of your app.
- Encourage User Reviews and Ratings: Positive user reviews and ratings are crucial for app store ranking and credibility. You can encourage users to leave reviews by sending in-app notifications, offering rewards, and responding promptly to feedback.
- Localize your App Listing: If your app is available in multiple languages or regions, make sure to localize your app listing and metadata accordingly. This will help you reach a wider audience and improve user experience.
- Monitor and Analyze App Store Metrics: Keep track of key app store metrics like downloads, impressions, click-through rates, and conversion rates. This will help you identify areas of improvement and adjust your ASO strategy accordingly.
App store ranking is an important factor in ASO that can influence your app’s visibility, downloads, and engagement. The higher your app ranks on app store search results, the more users are likely to find and download your app. Therefore, it’s important to optimize your app’s metadata, improve user reviews and ratings, and analyze your app store metrics to improve your app store ranking and stay ahead of the competition.
In conclusion, app store ranking is a significant piece of the ASO puzzle, and a higher app store ranking leads to more visibility, downloads, and engagement. By implementing ASO best practices like keyword research, metadata optimization, user reviews and ratings, and monitoring your app store metrics, you can boost your app store ranking and ultimately achieve your app’s goals.
Remember, ASO is an ongoing process that requires constant attention and optimization to stay ahead of the competition and improve your app’s ranking over time.