Last Updated: March 2023
Virtual Reality (VR) and Augmented Reality (AR) have been gaining immense popularity over the past decade. With technological advances, the use of VR and AR is expanding beyond just gaming and entertainment to education, healthcare, and even retail. As the number of VR and AR apps increases in the market, ASO or App Store Optimization has become a crucial aspect of the development and promotion of these apps. ASO experts are constantly adapting to new trends and emerging practices that can help improve app visibility, downloads, and user experience.
“VR and AR are poised for explosive growth both in gaming and non-gaming applications, making ASO more critical than ever for future success.” – Steve Young, Founder of Appmasters.
With the rise of artificial intelligence and machine learning, ASO is expected to evolve with newer algorithms that can help provide real-time analytics and insights into user behavior. In this article, we will explore some of the emerging trends and predictions for the future of ASO in VR and AR apps.
Emerging Trends and Predictions
1. Voice Search Optimization
Voice search is becoming increasingly popular among users, especially with the advent of virtual assistants like Siri and Alexa. In a survey conducted by Google, it was found that 20% of mobile searches were made using voice. With the growing trend of wearable VR devices and AR headsets, voice search is expected to become even more popular in the future. ASO experts will need to focus on optimizing their app’s keywords and metadata for voice search to improve app visibility and user experience.
2. Personalized Recommendations
Personalized recommendations based on user behavior and preferences are not new in the app world. However, with the integration of AI and machine learning, app stores will be able to provide more accurate and relevant recommendations based on the user’s interaction with the app. ASO experts will need to consider these personalized recommendations when optimizing their app’s metadata and keywords.
Localization has always been an essential aspect of ASO for app developers looking to expand their reach in different regions. With the rise of VR and AR, localization will become even more critical as users from different regions will require more relevant and localized content. ASO experts will need to focus on optimizing their app’s metadata and keywords for different languages and cultures.
4. User Engagement
User engagement is crucial for the success of any app, and VR and AR apps are no exception. With the immersive experience that VR and AR provide, user engagement is expected to be high. ASO experts will need to focus on optimizing their app’s metadata and keywords to ensure that users remain engaged with the app throughout their experience. This can include using appealing app icons, creative screenshots, and descriptions that highlight the app’s unique features and benefits.
5. Performance Optimization
Performance optimization has always been a critical factor in ASO. With VR and AR apps, it becomes even more critical as users expect a seamless and immersive experience. ASO experts will need to focus on optimizing their app’s performance and ensuring that it runs smoothly on different devices and operating systems. This can include reducing app load times, fixing bugs and glitches, and providing regular updates.
ASO in VR and AR apps is expected to evolve with newer trends and practices, such as voice search optimization, personalized recommendations, localization, user engagement, and performance optimization. ASO experts will need to adapt to these changes to improve app visibility, downloads, and user experience.
VR and AR are expected to become even more popular in the future, and ASO will play a crucial role in the success of these apps. ASO experts will need to stay updated with the latest trends and practices to ensure that their apps remain visible and relevant in the ever-changing world of app development.