Last Updated: March 2023
ASO (also known as App Store Optimization) is the process of optimizing mobile apps to achieve higher rankings in an app store’s search results. ASO is a crucial part of mobile app marketing because it helps increase visibility and organic downloads.
According to a 2019 report by Sensor Tower, mobile users globally downloaded approximately 120 billion apps from the Apple App Store and Google Play Store. The report also stated that mobile app revenue grew by 23.4% YoY and reached $21.9 billion in Q3 2019. These numbers indicate the immense opportunity and competition in the app market.
With the increasing number of apps in the market, the competition for app store visibility is also increasing. This is where ASO comes into the picture. In this article, we will discuss the emerging trends and predictions of ASO in the future.
“ASO is an ever-evolving field. It is crucial for marketers to keep up with the latest trends and be agile in their approach. We will see more of AI-powered ASO and personalized app experiences in the future. ASO will also become more data-driven, and app developers will have to focus on user engagement and retention to achieve higher rankings.”
Emerging Trends and Predictions
1. Personalization and User Engagement
Personalized app experiences are gaining importance as app developers focus on user engagement and retention. ASO strategies will have to include personalized content, notifications, and recommendations to improve user experience and increase retention rates.
Apps that provide a personalized experience to its users can significantly improve the user’s journey for downloading, using and retaining the app.
To achieve personalization, app developers will have to gather and analyze data from various sources like user behavior, preferences, location, and app usage patterns. This personalized approach can significantly improve user engagement, thereby resulting in higher rankings.
2. Voice Search Optimization
Voice search optimization will become crucial in ASO strategy shortly. According to a report by Gartner, 59% of smartphone users used voice search in 2019. With the growing popularity of voice assistants like Siri, Alexa, and Google Assistant, Voice search optimization will become more important in ASO.
ASO strategies will have to include long-tail keywords and conversational phrases for voice search optimization. App developers will have to optimize their app’s content for voice search as well to improve App’s functionality with voice assistants.
3. AI-Powered ASO
AI can automate and optimize ASO Strategies. In the future, ASO strategies will integrate Artificial Intelligence to optimize app titles, descriptions and keywords using automated keyword research tools.
ASO experts will have to leverage AI-powered analytical tools that will help to analyze app performance and user behavior. This data will further help to drive the ASO Strategies for personalized content recommendations and voice search optimization.
The trend in ASO is shifting its focus from user acquisition to user engagement and retention by providing a personalized app journey. With the increasing popularity of Voice assistants, optimizing for voice search will become vital in ASO Strategy. AI will help to analyze the user behavior to create a personalized and engaging app experience while optimizing the app for better rankings.
In conclusion, ASO is a crucial aspect of app marketing, and its importance is only going to increase in the future. Optimizing the app’s title, description, and keyword will not be enough anymore. The future of ASO is about creating a personalized app journey, leveraging AI-powered analytical and personalized content recommendation tools, and optimizing for voice search.
By keeping up with these emerging trends and predictions, app developers will continue to improve App’s visibility, user engagement and retention rates, ultimately driving higher rankings.