Last Updated: March 2023
With over 1.8 million apps available on the App Store, it has become increasingly difficult for app developers to make their iOS app stand out. One of the key methods to achieve this is through App Store Optimization (ASO), and Apple has provided a new way of increasing visibility, with Apple Search Ads.
Apple Search Ads is the paid advertising platform available on the App Store, where app developers can pay to have their app appear at the top of search results when users search for keywords related to their app. In this article, we will discuss the benefits of Apple Search Ads for ASO of your iOS app.
“Apple Search Ads are one of the most powerful tools for app discovery on the App Store. With the right setup and management, it allows developers to gain visibility and drive installs from high intent users that they wouldn’t have otherwise reached organically.”
-Gummicube, an ASO agency and technology provider
Benefits of Apple Search Ads for ASO
1. Increased Visibility
One of the main benefits of Apple Search Ads is increased visibility. As mentioned earlier, when users search for keywords related to your app, your app will appear at the top of search results. This means that users are more likely to notice your app and click on it, leading to more app installs.
2. Targeted Advertising
Apple Search Ads allows you to target your ads to specific audiences based on various factors such as location, language, device type, and more. This means that you can create ads that are tailored to your target audience, which can lead to a higher conversion rate and more app installs.
3. Increased Conversion Rate
Apple Search Ads allows you to create custom ad copy and images, which means that you can create ads that are more engaging and compelling to users. This can lead to a higher conversion rate, which means that more users who click on your ad will end up downloading your app.
4. More Downloads
By increasing visibility, targeting specific audiences, and creating engaging ads, Apple Search Ads can lead to more app downloads. This, in turn, can lead to increased revenue, as more downloads equal more potential users who could become paying customers.
Apple Search Ads is a cost-effective way of advertising your app, as it allows you to set a daily budget and bid amount for your ads. This means that you can control how much you spend on advertising, and you only pay when someone clicks on your ad. This makes it a more cost-effective option compared to other forms of advertising such as Facebook and Google ads.
Apple Search Ads provides a way for app developers to increase visibility and downloads for their iOS apps. By using targeted advertising and creating engaging ads, app developers can improve their ASO and reach a wider audience with ease. Additionally, it is a cost-effective option, allowing developers to control how much they spend on advertising.
Apple Search Ads is a powerful tool for iOS app developers looking to improve their ASO and increase visibility and downloads of their apps. By taking advantage of targeted advertising, custom ad copy and images, and cost-effective pricing, app developers can improve their app’s visibility and reach a wider audience with ease.