Last Updated: March 2024
With millions of apps in today’s market, it is crucial for your app to stand out from the rest. One way to make your app more attractive and help it gain more downloads is by optimizing it for the app store. App Store Optimization (ASO) is the process of improving the visibility of your app in the app store by optimizing various factors such as title, description, keyword density, and more. A lesser-known ASO technique is the use of app store preview videos. As ASO expert Ryan Ayres says,
“App preview videos are one of the more underutilized and misunderstood ASO features.”
So in this article, we will explore the benefits of app store preview videos for your iOS app’s ASO.
What are app store preview videos?
Before diving into the benefits, it’s important to understand what app store preview videos are. App store preview videos are short videos that showcase the features and functionality of your app. These videos are displayed on the app store listing page alongside app screenshots and other information. Users can watch the video to get a better understanding of what your app offers, which can help them make a decision about downloading it or not.
Benefits of app store preview videos for your iOS app’s ASO
1. Helps your app stand out
With millions of apps available for download, it can be tough to make your app stand out. The inclusion of a preview video, however, can help your app catch the attention of potential users. The video can showcase the unique features of your app and show the user why it is a must-have. This can help your app to stand out from the competition and lead to more downloads.
2. Increases user engagement
As the saying goes, a picture is worth a thousand words. Well, a video is worth even more. A video can help to convey your app’s message and engage users in a way that screenshots and text descriptions cannot. Users are more likely to engage with your app if they are able to see it in action.
3. Helps users understand your app
Users can quickly get confused or lost in a sea of text during their search for a new app. App store preview videos can help by showing users how your app works and what it offers. This can help users to better understand your app and be more likely to download it.
4. Improves app store ranking
App store preview videos can also help to improve your app’s ranking in the app store search results. The video can include relevant keywords and help to increase your app’s keyword density. By improving your app’s ranking, you can increase visibility and drive more downloads.
5. Increases app downloads
The ultimate goal of ASO is to increase app downloads. App store preview videos can help to achieve this by giving users a better understanding of your app, leading to more trust and ultimately more downloads. A preview video can also help to emphasize the unique selling points of your app, which can help to drive more downloads among users who are looking for that particular functionality.
App store preview videos are a valuable tool that can help to improve your iOS App’s ASO in several ways. They can help your app to stand out, engage users, and increase downloads. By leveraging the power of preview videos, you can make your app more attractive to potential users and ultimately drive more downloads, making your app a success in the competitive app market.
- Ryan Ayres – ASO expert