Last Updated: December 2023
Developing an iOS app is only half the battle – the other half is marketing it effectively. There are a number of strategies that app developers can use to promote their app, including social media marketing, search engine optimization, and targeted advertising. However, one of the most effective ways to promote an iOS app is through app store optimization (ASO). This involves optimizing various elements of your app store presence (such as title, description, and screenshots) to improve your app’s visibility in search results and increase downloads.
However, ASO is not a one-time process. It requires ongoing analysis and optimization to ensure that your app is consistently performing well in the app store. This is where app store analytics come in. By monitoring and analyzing key metrics related to your app’s performance in the app store, you can make data-driven decisions to improve its visibility and downloads.
Benefits of App Store Analytics
According to Business of Apps expert John Coombs, “App store analytics are a necessity for any serious app marketer. They provide you with insights about how your users behave in the app store, enabling you to optimize your app’s visibility, searchability, and conversion rates.” Here are some specific benefits of using app store analytics:
1. Improve App Visibility
By monitoring your app’s visibility metrics (such as search rank and category rank), you can determine which keywords and categories are driving the most traffic and downloads. This information can then be used to optimize your app’s title, subtitle, and keyword metadata to further improve its visibility in the app store.
2. Increase Downloads
App store analytics can also help you identify which marketing channels are driving the most downloads. By tracking your app’s referral sources, you can optimize your marketing strategy to focus on the most effective channels.
3. Identify User Preferences
By analyzing user reviews, ratings, and feedback, you can gain valuable insights into what users like (and don’t like) about your app. This information can then be used to make improvements to your app (such as adding new features or fixing bugs) to increase user satisfaction and retention.
4. Stay Competitive
App store analytics can also help you stay competitive by monitoring your competitors’ keyword rankings, download rates, and marketing strategies. This information can then be used to make data-driven decisions about how to improve your app’s performance relative to your competitors.
App store analytics are a powerful tool for improving the visibility and performance of your iOS app in the app store. By monitoring metrics related to app visibility, downloads, user preferences, and competition, you can make data-driven decisions to optimize your ASO strategy and increase your app’s success.
If you’re not already using app store analytics, it’s time to start. There are a number of app store analytics platforms available (such as App Annie, Sensor Tower, and Mobile Action) that can provide you with valuable insights about your app’s performance in the app store.