Last Updated: March 2023
ASO (App Store Optimization), and SEO (Search engine optimization), are two strategies that are used to improve the visibility and discoverability of online content, whether it be a website or mobile app. While both strategies share some similarities, there are also some key differences that set them apart.
One of the main differences between ASO and SEO is the platform on which they are implemented. ASO is specifically designed for optimizing mobile apps for app stores (i.e. Apple App Store or Google Play Store), while SEO is used to optimize websites for search engines, such as Google, Bing, and Yahoo. This means that the techniques and tactics used in ASO and SEO are tailored to the specific algorithms and ranking factors of each platform.
Another key difference is the focus of each strategy. ASO is focused on optimizing the visibility and discoverability of mobile apps within app stores, while SEO is focused on improving the visibility and ranking of websites in search engine results pages (SERPs). This means that the metrics and key performance indicators (KPIs) used to measure the success of ASO and SEO are also different. For ASO, metrics such as app store ranking, conversion rate, and user reviews are important, while for SEO, metrics such as search engine ranking, organic traffic, and bounce rate are important.
In terms of tactics, ASO and SEO also differ in some key ways. ASO involves optimizing various elements of a mobile app listing, such as the app title, description, and keywords, as well as implementing strategies to improve the app’s ratings and reviews. SEO, on the other hand, involves optimizing the content and structure of a website, as well as building high-quality backlinks to improve the website’s authority and relevance to search engines.
Another difference between ASO and SEO is the level of competition. Because app stores have a limited number of spaces for featured apps and top search results, the competition for visibility and ranking is much more intense in the world of ASO. In contrast, the number of websites that can appear on the first page of a search engine’s results is much larger, so the competition for SEO is generally less intense.
Additionally, ASO and SEO also differ in terms of their implementation and maintenance. ASO requires ongoing effort to maintain and improve app store ranking, as app store algorithms are constantly changing and evolving. SEO, on the other hand, can be more of a long-term strategy, with the effects of optimization efforts often taking longer to be seen in search engine results.
Overall, while ASO and SEO share some similarities, they are two distinct strategies that are tailored to different platforms and have unique focuses, tactics, and challenges. Understanding these key differences is essential for anyone looking to improve the visibility and discoverability of their online content.