iOS アプリの成功を監視するための上位 ASO KPI

序章

ASO or App Store Optimization is critical to ensuring your iOS app’s success. アプリのリストのさまざまな要素の最適化が含まれます, キーワードも含めて, タイトル, 説明, そしてページ上の最適化. 適切な重要業績評価指標の監視 (KPI) アプリのパフォーマンスと改善方法を理解するために不可欠です. 記事上で, we’ll discuss the top ASO KPIs to monitor for your iOS app’s success.

What do experts say?

ゲイブ・クワッキー氏によると, CEO of Incipia, a mobile app marketing agency, “Your app’s KPIs should be used to help you understand how your app is being used, and what elements you can improve, to drive more growth.”

Top ASO KPIs to Monitor for Your iOS App’s Success

Here are the key ASO KPIs to track:

1. App Store Impressions – This metric indicates how many times your app has been viewed on the app store. It is a great indicator of your app’s visibility on the app store.
2. App Store Conversion Rate – This metric indicates the percentage of people who saw your app and went ahead to download it. A high conversion rate indicates that your app listing is attractive and effective in encouraging users to download your app.
3. User Acquisition – This is the total number of new users who have downloaded your app during a specific period, such as a month or quarter. It helps you understand how effectively your app is reaching new users.
4. User Retention – This is the measure of how many users continue to use your app after a specific period. It is a critical metric to monitor, as it indicates whether users are finding your app valuable enough to keep coming back.
5. Keyword Rankings – This metric shows where your app ranks for specific keywords on the app store. It is a great indicator of how well your app is optimized for specific keywords.
6. Reviews and Ratings – These metrics indicate how satisfied your users are with your app. Positive reviews and high ratings can improve your app’s visibility on the app store.

まとめ

ASO KPIs help you understand how your app is performing and what elements you can improve to drive growth. Key ASO KPIs to monitor include app store impressions, app store conversion rate, ユーザー獲得, user retention, キーワードランキング, レビュー, and ratings.

結論

ASO is a critical element of iOS app marketing, and monitoring the right ASO KPIs is essential to understanding how your app is performing and how it can be improved. By tracking the key ASO KPIs mentioned above, you’ll be able to optimize your app listing, drive more downloads, and ultimately increase your app’s success.