Introduction If you want your app to be successful, it’s not enough to just create a good product. You need to make sure that people actually download and use it. That’s where app store optimization (そう) 入って来る. ASO is the process of optimizing your app’s metadata and user acquisition channels to improve its visibility…

はじめに ASO (App Store Optimization) は、アプリ ストアの検索結果で上位にランクされるようにモバイル アプリを最適化するプロセスです。. To put it simply, it’s the practice of improving visibility of a mobile app by optimizing various elements of the app listing such as title, キーワード, 説明, visuals, 等. ASO for fitness and…

Introduction App Store Optimization or ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. ASO が重要なのは、飽和したアプリ市場でアプリを見つけてもらうための鍵となるためです。. There are numerous ASO tools and resources available that can help in improving an app’s…

When it comes to attracting users to download your app, the app icon plays a crucial role. It is the first thing that a potential user sees when browsing through the app store, and it can make or break the decision to download. したがって, it is essential to have a great app icon that not…

Introduction In the global app market, localization is essential to gaining a competitive advantage over other apps. The process of app localization involves adapting the app to the cultural and linguistic context of the target audience. Localization is crucial to achieving successful app store optimization (そう) for app developers. The ASO process involves optimizing an…

Introduction With more than 5 million apps available in the App Store and Google Play, it is becoming increasingly difficult for developers to get their apps discovered. 結果として, they need to constantly optimize their app store presence to attract organic traffic and increase downloads. ここでApp Storeの最適化が行われます (そう) comes into…

Introduction App discovery has always been a major challenge for app developers. アプリストアでは何百万ものアプリが入手可能, it’s hard for users to find and download the right app. To overcome this challenge, app categories play a vital role. App categories are the primary means of organizing apps on app stores. By categorizing…

Introduction In the competitive world of mobile apps, アプリストアの最適化 (そう) can make a huge difference in the success of a paid iOS app. ASO involves strategically improving the visibility and ranking of an app on the app store, which will drive more downloads and revenue for the app. According to ASO expert Moritz…

Introduction The world of app development is highly competitive, and as a developer, you always want to ensure that your app is the best it can be. One way to do this is by improving your app’s ASO (アプリストアの最適化). ASO is the process of optimizing your app’s visibility and ranking within various app…

Introduction Voice search is becoming increasingly popular among users of mobile devices, and this trend is expected to continue. 統計局によると, the number of voice-enabled digital assistant users in the United States alone will reach 122.7 million by 2021. 結果として, it’s important for app developers to optimize their App Store Optimization (そう)…