Last Updated: October 2023
The rise of mobile apps has brought a revolution in the way businesses operate. With the increasing number of smartphone users globally, mobile apps are an ideal way for businesses to reach their target audience. However, simply developing an app and launching it globally is not enough. The success of an app depends on how it is optimized for app store search engines. App Store Optimization (ASO) is a process of optimizing your app for app store search engines to improve visibility and increase downloads.
A quote by an ASO expert
“In order to rank well in markets outside of your home country, you must localize your app for the local audience. This includes the language, visuals and localization of the app’s description.”
The importance of app localization for ASO
App localization is the process of adapting an app to different languages and cultures. It’s important to understand that an app that’s popular in one country may not have the the same appeal when launched in a different country. One of the main benefits of app localization is that it helps you to connect with audiences in different regions, which can drastically improve the visibility of the app in the app store.
Localized app descriptions
Research shows that localized app descriptions play a major role in the app’s success. A study conducted by Distomo suggests that users are more likely to download an app if it’s description is written in their native language. Additionally, it’s important to understand that direct translations of the app description in different languages can miss cultural contexts and nuances.
Visuals and imagery
Visuals play a vital role in creating an emotional connection with users. Visuals must be culturally appropriate and not offend any specific culture or religion. For example, red is associated with luck and prosperity in China, but in South Africa, red is associated with mourning. Therefore, it’s important to understand these cultural nuances and use appropriate visuals.
Localized keywords for ASO
Localized keywords are essential to improve the visibility of your app in the app store. Users in different countries have different search terms, and therefore it’s important to understand what keywords to target in different regions. It’s important to remember that the primary keyword may change from one language to the other. Additionally, keep in mind that one word may have a different meaning and usage in different regions.
App localization helps to improve the visibility of your app in the app store by connecting with audiences in different regions. It helps to optimize your app’s description, visuals, and keywords for different cultures and languages. It’s important to understand that localization is not just a direct translation but requires an understanding of the cultural nuances.
App store optimization is an essential part of app marketing, and localization plays a vital role in the success of your app. App localization helps to optimize your app’s description, visuals, and keywords to reach audiences in different regions. Therefore, it’s important to invest in localization for your app to improve its visibility and increase your app’s downloads.