Last Updated: March 2023
Introduction
Video previews are a vital component of App Store Optimization (ASO) for apps and games. They provide a glimpse of what the app or game offers and can positively influence a user’s decision to download the app. However, many app developers do not pay enough attention to optimizing their video previews for ASO. In this article, we will explore the best practices for optimizing video previews for ASO.
Best Practices
There are several best practices that app developers should follow when optimizing their video previews for ASO.
Keep it Short
According to ASO expert, Moritz Daan, “Video previews should be short and to the point. Mobile users have short attention spans, and they won’t watch a long video. Keep your preview to 15 to 30 seconds.”
Highlight Key Features
Your video preview should highlight the app’s or game’s key features. Potential users want to know what sets your app apart from the competition. Showcasing the unique features of the app or game can help attract more downloads.
Start with an Attention-Grabbing Scene
The first few seconds of your video preview are crucial. You need to capture the user’s attention right away. Starting with a catchy scene can help you achieve that.
Keep Branding Consistent
Your video preview should be consistent with your app’s or game’s branding. You want users to recognize your app or game easily. Use the same color scheme, fonts, and logos throughout the video preview.
Optimize for Sound-Off
Many mobile users watch videos with their sound off. Therefore, you need to ensure that your video preview can still convey its message without audio. You can use subtitles, captions, or text overlays to help users understand what they are seeing.
Test Different Versions
It’s essential to test different versions of your video preview to see what works best. You can experiment with different scenes, music, and captions to see which combination resonates more with potential users.
Conclusion
Video previews are crucial for ASO, and optimizing them is essential for attracting potential users to download your app or game. By keeping your video preview short, highlighting key features, starting with an attention-grabbing scene, keeping branding consistent, optimizing for sound-off, and testing different versions, you can create an effective video preview that can positively impact your ASO efforts.