Last Updated: December 2023
Voice search is becoming increasingly popular among users of mobile devices, and this trend is expected to continue. According to Statista, the number of voice-enabled digital assistant users in the United States alone will reach 122.7 million by 2021. As a result, it’s important for app developers to optimize their App Store Optimization (ASO) strategies for voice search.
ASO Expert Quote
“App Store Optimization has always been about getting users to find and install your app, but with the rise of voice search, it’s becoming increasingly important to consider how users will discover your app through these interfaces.”- Gabriel Machuret, Founder and CEO of ASO Professional
Optimizing for Voice Search
Here are some tips for optimizing your iOS app’s ASO strategy for voice search:
1. Use Natural Language
Voice search queries tend to be more conversational and natural than typed ones. Therefore, it’s important to use natural language in your app’s title, description, and keywords. This will help your app rank better for voice search queries.
2. Focus on Long-Tail Keywords
Users tend to use longer phrases when doing voice searches as opposed to typing queries. Therefore, focusing on long-tail keywords in your app’s ASO strategy can help improve your app’s visibility for voice searches.
3. Leverage App Content
Having quality content in your app can impact its ASO performance. Voice search is no different. The better quality content you have in your app, the more likely it is to appear in voice search results. Therefore, it’s important to invest in creating engaging and informative app content.
4. Consider User Intent
Understanding user intent is crucial in developing an effective ASO strategy for voice search. Users tend to use voice search to accomplish specific tasks or to ask questions. Therefore, optimizing your app’s ASO strategy to focus on user intent can improve its visibility in voice search results.
5. Optimize for Local Search
Most voice searches are performed on mobile devices, and many of these searches are location-based. Therefore, optimizing your app for local search can improve its performance in voice search results. This can be achieved by using location-based keywords and by ensuring that your app’s address and contact information are up-to-date.
Voice search is becoming increasingly popular among users of mobile devices, and optimizing your app’s ASO strategy for voice search is crucial for improving its visibility in search results. By using natural language, focusing on long-tail keywords, leveraging app content, considering user intent, and optimizing for local search, you can improve your app’s performance in voice search results.
Voice search is changing the way users search for information and find apps. Therefore, optimizing your app’s ASO strategy for voice search is becoming increasingly important. By following the tips outlined in this article, you can improve your app’s visibility in voice search results and increase its chances of being discovered by users.