Last Updated: October 2023
As more people use voice assistants like Siri, Google Assistant and Alexa, optimizing your app for voice search has become increasingly important. According to a report by Google, 27% of the global online population is already using voice search on their mobile devices, and this trend is expected to continue to grow. In this article, we will discuss some useful tips on optimizing your app for voice search.
“With voice becoming the new norm for search, marketers that fail to optimize for voice risk losing out on valuable traffic, leads and sales,” says Tifany Ogle, ASO expert at Digital Shift Marketing.
How to Optimize Your App for Voice Search
1. Use Conversational Language
Voice search queries are often more conversational than text-based queries. People tend to use complete sentences or questions when speaking to their voice assistants. Therefore, it’s essential to optimize your app’s content with natural, conversational language. Consider how a user would phrase their query when searching for your app and integrate those phrases in your content and app description.
2. Think Local
The use of voice search is particularly high for local searches. Therefore your app must consider local searches while optimizing voice search. Make use of local long-tail keywords that people use when conducting voice searches. Consider choosing a keyword phrase that includes your business and the location where it is situated.
3. Use Structured Data
Structured data like schema markup can help search engines understand more about the content on your app. Structured data helps search engines to ascertain that they are providing the most relevant result available for the user. Adding schema markup can improve your chances of appearing in featured snippets, which are voice-enabled and provide concise answers to voice search queries.
4. Focus on Speed
Voice search meets the fast-paced lifestyle of people. When people use voice search, they expect fast, accurate information. So, it’s more important than ever to ensure your app is optimized for quick page load speeds, faster navigation speeds, and other technical factors that enhance mobile friendliness.
5. Provide Clear and Concise Answers
Voice search often requires precise answers to questions. Therefore, it’s essential to optimize your app’s content to provide clear, concise answers to the queries. Use bullet points or numbered lists to contextualize your content for voice search. And make sure your app’s content is updated as per the user’s queries voiced through voice assistants, to ensure accurate and valuable insights.
Optimizing your app for voice search has become essential with the increase in voice assistant searches. Use conversational language, geo-targeted keywords, structured data, focus on speed, and provide clear and concise answers to user queries to optimize your app for voice search.
Optimizing your app for voice search is no longer the future of apps, but the current trend that needs attention. Implement these tips to your app’s optimization plans and keep a check on the best practices every few months to ensure your app appears in the most relevant search results for different voice queries.