Last Updated: September 2023
Voice search is quickly becoming the preferred way for people to search for information, and it’s not hard to see why. It’s faster, easier, and more convenient than typing. According to Google, more than 20% of searches on its mobile app and Android devices are now done by voice. With the rise of smart speaker devices like Google Home and Amazon Echo, the adoption of voice search is only set to grow.
As a developer, you need to optimize your app for voice search on Google Assistant. This will help your app to be more discoverable to users who are using voice search to find information.
“Optimizing for voice search isn’t just about incorporating keywords into your copy. It’s about creating a conversational experience that matches the needs of your users.” – Kyuhee Jo, ASO expert at App Radar
How to Optimize Your App for Voice Search on Google Assistant
1. Use Conversational Language
When people are using voice search, they tend to use conversational language. They don’t use the same keywords that they would use when typing into a search engine. For example, someone might type “best pizza restaurant in San Francisco” into Google, but when using voice search they might say “What’s the best pizza restaurant in San Francisco?”
This means that you need to optimize your app using a conversational tone. Use natural language processing (NLP) to understand the intent behind the user’s voice query. This will help your app to provide the most relevant results to the user.
2. Focus on Featured Snippets
Google Assistant often reads out featured snippets as answers to voice searches. Featured snippets are short summaries of content that appear at the top of Google’s search results. To optimize your app for voice search, you need to focus on providing the best possible content that can be used as a featured snippet. This means creating concise, informative content that directly answers the user’s query.
3. Provide Structured Data
Structured data is a way of providing Google with additional information about your app and its content. This can help your app to be more easily discovered by Google Assistant. For example, if you have a restaurant app, you can use structured data to provide information about your restaurant’s location, menu, and opening hours.
4. Use Long-tail Keywords
Long-tail keywords are longer, more specific keyword phrases. They are less competitive than shorter keywords and are more likely to match the user’s intent. When optimizing your app for voice search, you need to focus on using long-tail keywords that closely match the user’s search query.
5. Optimize for Local Search
People are increasingly using voice search to find local businesses. To optimize your app for local search, you need to ensure that your app is listed on Google My Business. You also need to provide accurate and up-to-date information about your business, including your address, phone number, and opening hours.
Voice search is becoming increasingly popular, and it’s important that you optimize your app for this new form of search. By using conversational language, focusing on featured snippets, providing structured data, using long-tail keywords, and optimizing for local search, you can ensure that your app is easily discoverable on Google Assistant.
Voice search is here to stay, and it’s important that you optimize your app for this new form of search. By following the tips outlined in this article, you can ensure that your app is easily discoverable and provides a great user experience for those who are using voice search on Google Assistant.