Last Updated: March 2023
Google Play is one of the largest app stores for mobile devices, and millions of users rely on it for finding new and useful apps. With so many apps vying for attention, it’s important to optimize your app’s listing to make it stand out. One key area to focus on is the video preview that is available for many apps on the Google Play store. A well-crafted video can help capture users’ attention and convey the most important features and benefits of your app. But how do you optimize your app’s video to make it as compelling as possible?
ASO Expert’s Insights
“A video is a chance to show off your app’s features in action and can be a powerful tool for driving installs. But like any other part of your app’s listing, it needs to be optimized for search and discoverability. Be sure to use descriptive and relevant keywords in the video title and description, and to include a call to action to encourage users to download your app.” – Elizabeth Hardesty, ASO expert at HubSpot
1. Keep it short and sweet
The ideal length for a Google Play video is around 30 seconds. This is enough time to show off your app’s most important features and benefits, without overwhelming the viewer with too much information. Keep in mind that many users will be watching your video on a mobile device, so it’s important to keep the length manageable.
2. Make it visually appealing
Users are more likely to be engaged by a visually stunning video, so make sure to use high-quality graphics and animations. Use bright colors and bold text to catch the viewer’s attention, and try to make your video as engaging and dynamic as possible.
3. Highlight your app’s unique features
Your video should showcase what sets your app apart from the competition. Highlight your app’s unique features and benefits, and show how they can solve the user’s problems. Be sure to emphasize the most important messaging and benefits first, as users may not watch the entire video.
4. Use descriptive and relevant keywords
Just like any other part of your app’s listing, your video should be optimized for search and discoverability. Use relevant keywords in the video title and description so that your video can be found more easily by users searching for apps like yours.
5. End with a call to action
Your video should end with a clear call to action, such as “Download now” or “Try it for free”. This will encourage users to take action and install your app.
Creating a compelling video for your Google Play listing is an important part of optimizing your app for installation and downloads. By keeping your video short, visually appealing, and highlighting your app’s key features, you can make it stand out from the competition. By using relevant keywords and ending with a clear call to action, you can increase the discoverability and install rate of your app.
Optimizing your Google Play video requires a bit of effort and attention to detail, but it can pay off in the form of increased installs and engagement. By following the tips outlined above, you can create a video that captures users’ attention and showcases your app’s most important features and benefits. Remember to keep it short, visually appealing, and optimized for search and discoverability, and you’ll be well on your way to success on the Google Play store.