Last Updated: March 2023
Getting your app featured in the App Store can result in a significant increase in downloads and can help to establish credibility for your app. While the App Store features a wide range of apps, not all of them get the chance to be featured. In this article, we’ll highlight the steps you can take to optimize your app for app store editorial features.
“Being featured by Apple is undoubtedly the biggest organic awareness generator there is for an app or game. The right editorial positioning or spotlight puts your app in front of a massive global audience of potential users for free.”
Steps to optimize your app for app store editorial features
1. Focus on building a great app
The first and most important step to optimizing your app for editorial features is to build a great app. Editorial teams look for apps that are unique, innovative, and offer a great user experience. Focus on developing an app that stands out from the crowd and solves a problem for your target audience.
2. Follow the App Store guidelines
Apple has strict guidelines that every app must follow in order to be featured. Ensure that your app adheres to these guidelines before submitting it for consideration. Failing to follow guidelines can lead to your app being rejected and could result in a loss of trust with Apple.
3. Showcase your app’s unique features
App Store editors are always on the lookout for apps that offer unique and innovative features. Make sure to highlight these features in your app’s description and screenshots. This will help to catch the attention of editors and can help your app stand out from others in the same category.
4. Optimize your app’s metadata
The metadata of your app is the information that appears in the App Store listing. This includes the app title, description, screenshots, and keywords. Make sure to include relevant and popular keywords in your metadata to improve visibility and search rankings. Also, ensure that your app’s description is clear, concise, and highlights the unique features of your app.
5. Localize your app
Localizing your app can increase its chances of being featured in the App Store. Apple prioritizes apps that are available in multiple languages and regions. Therefore, optimizing your app for different regions and languages can help to increase its visibility and appeal to a larger audience.
6. Build relationships with Apple
Building a relationship with Apple can help to increase your app’s chances of being featured. Attend worldwide developer conferences, developer forums, and other relevant events to connect with Apple representatives. They will provide invaluable insights on what App Store editors are looking for and how your app can stand out from the rest.
Optimizing your app for app store editorial features can be a great way to increase visibility, credibility, and downloads for your app. Building a great app, adhering to App Store guidelines, showcasing unique features, optimizing metadata, localizing your app, and building relationships with Apple are all key steps to achieving this goal.
The App Store is a highly competitive environment, and getting your app featured requires a lot of hard work and perseverance. However, by following the steps highlighted above, you can greatly increase your app’s chances of being featured in the App Store editorial section. Remember, it all starts with building a great app that stands out from the rest.