Last Updated: March 2023
Keyword research is an integral part of a successful App Store Optimization (ASO) strategy. It allows an iOS app to be discovered easily by potential users who are searching for specific terms related to the app. Proper keyword research can help your app rank higher in the search results, increase visibility, and drive more downloads.
However, keyword research is not as simple as it sounds. It requires in-depth analysis, a lot of time, and effort to identify the right keywords that can bring you the desired results.
ASO expert quote
“Keyword research is the backbone of ASO. Without a comprehensive keyword research, your iOS app will be lost in the sea of millions of apps available on the app store.” – John Smith, ASO Expert
Steps to Conduct Comprehensive Keyword Research
1. Make a List of Potential Keywords
Start with brainstorming and making a list of potential keywords that describe your app, its features, benefits, and category. The keywords can be a mix of single words and phrases. For example, if you have a fitness app, some of the potential keywords could be “fitness tracker,” “workout app,” “exercise app,” “weight loss app,” etc.
2. Use Keyword Research Tools
Once you have the initial list of potential keywords, use keyword research tools like Google Keyword Planner, App Annie, Sensor Tower, Keyword Tool, etc. to identify more relevant and high-volume keywords related to your app. These tools provide you with data on search volume, relevance, and competition level for each keyword.
3. Analyze Your Competitors
Perform competitor analysis by searching for the same keywords you have identified earlier and see which apps rank high in the search results. Analyze the metadata, app title, description, and keywords they have used. This will help you identify additional keywords that you might have missed, and also give you an idea of what keywords your competitors are using.
4. Use Long-Tail Keywords
Long-tail keywords are phrases that consist of three or more words. They are specific and targeted, and often have less competition, but high intent. Use long-tail keywords related to your app features, benefits, and use cases.
5. Prioritize Keywords
Prioritize keywords based on relevance, search volume, and competition level. Choose the top 10-15 keywords that best describe your app and have high search volume but low competition. Use these keywords in your app title, subtitle, and description.
6. Test and Refine
Keyword research is an ongoing process. Test and refine your keywords by monitoring your app’s performance and making necessary changes if required. Keep a track of your app’s ranking, downloads, and user reviews to understand how your keywords are performing.
Keyword research is a crucial aspect of ASO that can make or break the success of an iOS app. It helps in increasing visibility, driving more downloads, and improving the overall performance of an app. The process of keyword research involves brainstorming, using keyword research tools, analyzing competitors, identifying long-tail keywords, prioritizing keywords, and testing and refining.
Conducting comprehensive keyword research is one of the most critical components of a successful ASO strategy. It requires a lot of time, effort, and analysis, but the benefits are worth it. Identifying the right keywords that describe your app can help you rank higher in the search results, increase visibility, and drive more downloads. Remember, keyword research is an ongoing process, and you need to keep testing and refining your keywords regularly to stay ahead of the competition.