Étiqueter: applications mobiles

Introduction Google Play Store is the most popular app store for Android devices. Every day, millions of people visit the store to download new apps and games. As an app developer or marketer, it is important to optimize your app’s visibility in the Play Store to attract more users. Toutefois, many developers make mistakes in…

Introduction If you are a mobile app developer, you know the importance of user engagement and user retention. With Google Play Instant, now you have a new tool to enhance your app’s user experience, and provide more value to your users. Google Play Instant eliminates the friction of downloading and installing mobile apps, by providing…

Seasonal app store optimization (ASO) is a crucial part of any app’s marketing strategy. By optimizing your app for seasonal keywords and trends, you can increase its visibility and drive more organic downloads. But why is seasonal ASO so important? Here are a few reasons: Increased competition: With the explosion of the app market, there…

Le marketing organique et inorganique sont deux stratégies différentes que les entreprises utilisent pour promouvoir leurs produits ou services.. Dans cet article, nous nous concentrerons sur la manière dont ces deux stratégies marketing peuvent être utilisées pour promouvoir une application mobile. Le marketing biologique fait référence à l'utilisation de méthodes non rémunérées pour promouvoir un produit ou un service.. This can…

Optimisation de l'App Store (ASO) is the process of optimizing a mobile app’s visibility and ranking in an app store, such as Google Play or the Apple App Store. The goal of ASO is to improve the app’s visibility in the app store search results and increase the number of organic downloads of the app. ASO…

Reinstalling and redownloading mobile apps can be a strategic move for both users and app developers. For users, it can be a way to free up storage space on their devices, troubleshoot problems with the app, or access the latest version of the app with new features and improvements. Pour les développeurs d'applications, it can be…

Writing the perfect short and long descriptions for your app on the Google Play Store can greatly increase organic downloads. These descriptions serve as the first impression for potential users, so it’s important to make them as engaging and informative as possible. Here are some tips for writing effective short and long descriptions for your…

Interstitial ads are a type of advertising that appear as a full-screen, standalone ad on a website or mobile app. Unlike banner ads that are displayed at the top or bottom of a webpage, interstitial ads take up the entire screen and must be dismissed by the user before they can access the content they…

Black Hat ASO, or black hat app store optimization, is a set of unethical practices used to manipulate an app’s ranking in app store search results. These tactics are often used by app developers to gain an unfair advantage over their competitors, but they can be detrimental to the overall app ecosystem. There are a…

Marketing channels for user acquisition on mobile apps are an essential aspect of any mobile app’s success. With the proliferation of mobile devices, the number of mobile apps available on app stores has increased exponentially. This has made it essential for app developers to adopt effective marketing strategies to acquire users and retain their attention….