Seasonal app store optimization (ASO) is a crucial part of any app’s marketing strategy. By optimizing your app for seasonal keywords and trends, you can increase its visibility and drive more organic downloads. But why is seasonal ASO so important? Here are a few reasons: Increased competition: With the explosion of the app market, there…
Category: Fundamentals of ASO
Évitez ces erreurs ASO pour votre application mobile
As a mobile app developer, you may have heard about the importance of ASO, ou optimisation de l'App Store. This refers to the process of optimizing your app’s listing in the app store in order to improve its visibility and increase its chances of being discovered by potential users. While ASO is a crucial part of…
Apprenez à faire du marketing organique et inorganique pour votre application mobile
Organic and inorganic marketing are two different strategies that businesses use to promote their products or services. Dans cet article, we will be focusing on how these two marketing strategies can be used to promote a mobile app. Organic marketing refers to the use of unpaid methods to promote a product or service. This can…
Comment améliorer les notes des applications mobiles sur l'App Store et le Google Play Store?
Améliorer les notes d'une application mobile sur l'App Store et le Google Play Store peut être une tâche difficile, mais c'est essentiel pour le succès de l'application. Des notes élevées peuvent augmenter la visibilité de l'application, conduisant à plus de téléchargements, et finalement plus de revenus. There are several steps that app developers can…
Qu'est-ce que l'optimisation de l'App Store (ASO)?
Optimisation de l'App Store (ASO) is the process of optimizing a mobile app’s visibility and ranking in an app store, such as Google Play or the Apple App Store. The goal of ASO is to improve the app’s visibility in the app store search results and increase the number of organic downloads of the app. ASO…
Stratégie pour les réinstallations et les téléchargements d'applications mobiles
Reinstalling and redownloading mobile apps can be a strategic move for both users and app developers. For users, it can be a way to free up storage space on their devices, troubleshoot problems with the app, or access the latest version of the app with new features and improvements. Pour les développeurs d'applications, it can be…
Facteurs de classement des applications sur l'App Store d'Apple par rapport au Google Play Store
App ranking factors on Apple App Store vs Google Play Store When it comes to mobile app stores, there are two main players: the Apple App Store and the Google Play Store. Both platforms are incredibly popular and offer a wide variety of apps, but they each have their own unique ranking factors that determine…
How to write perfect short & long descriptions in Play Store to get more organic downloads?
Writing the perfect short and long descriptions for your app on the Google Play Store can greatly increase organic downloads. These descriptions serve as the first impression for potential users, so it’s important to make them as engaging and informative as possible. Here are some tips for writing effective short and long descriptions for your…
Annonces interstitielles: Que sont-ils, Comment travaillent-ils & Qui les offre?
Interstitial ads are a type of advertising that appear as a full-screen, standalone ad on a website or mobile app. Unlike banner ads that are displayed at the top or bottom of a webpage, interstitial ads take up the entire screen and must be dismissed by the user before they can access the content they…
What is Black Hat ASO for Mobile Apps & Games and why you shouldn’t do it?
Black Hat ASO, or black hat app store optimization, is a set of unethical practices used to manipulate an app’s ranking in app store search results. These tactics are often used by app developers to gain an unfair advantage over their competitors, but they can be detrimental to the overall app ecosystem. There are a…