Last Updated: September 2023
When it comes to increasing visibility and driving more traffic to a website, two terms that are often used are ASO and SEO. ASO stands for App Store Optimization, while SEO stands for Search Engine Optimization. While both of these terms aim to improve the visibility of a website, there are some key differences between the two. In this article, we will take a closer look at ASO and SEO, and explain their differences.
ASO and Its Importance
ASO refers to the process of optimizing an app’s listing in an app store in order to increase visibility and downloads. With millions of apps available in the app store, getting your app noticed is crucial for its success. ASO aims to improve the visibility of an app, making it easier for users to find and download.
According to ASO expert Gabe Kwakyi, Founder of Incipia, “ASO is all about relevance, retention, and conversion. It’s the art of optimizing an app for visibility in the app store, while focusing on improving user acquisition, engagement, and retention.”
SEO and Its Importance
SEO, on the other hand, is the process of optimizing a website or web page to increase its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to improve the website’s organic traffic, which in turn can lead to higher conversion rates and increased revenue.
SEO expert Neil Patel defines SEO as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
The Key Differences Between ASO and SEO
While both ASO and SEO aim to improve visibility, there are some key differences between the two. Here are some of the main differences:
ASO focuses on optimizing an app’s listing in the app store to reach its target users. The target users are those who are searching for an app in the app store. SEO, on the other hand, targets users who are searching for information or products online.
Keyword research is an important aspect of both ASO and SEO. However, the approach to keyword research is different. In ASO, the focus is on finding keywords that match the users’ search intent in the app store. In SEO, the focus is on finding keywords that match the users’ search intent on search engines.
The optimization techniques used in ASO and SEO are also different. When it comes to ASO, the focus is on optimizing the app’s title, description, keywords, and icon. In SEO, the focus is on optimizing the website’s content, including the title, meta description, URL structure, and on-page elements.
The metrics used to measure the success of ASO and SEO are also different. In ASO, the focus is on the number of app downloads, retention rate, and user engagement. In SEO, the focus is on traffic, bounce rate, and conversion rate.
ASO and SEO are two different practices that aim to improve the visibility of an app or website. ASO is focused on optimizing an app’s listing in the app store, while SEO is focused on optimizing a website for search engines. The target users, keyword research, optimization techniques, and metrics used to measure success are all different between the two practices.
Both ASO and SEO are important for increasing visibility and driving traffic to a website or app. While they have some similarities, such as the use of keyword research, their overall approach to optimization and measuring success is different. It is important for businesses to understand the differences between ASO and SEO in order to create tailored strategies that meet their goals and target their desired audience.