Last Updated: September 2023
Subscription-based apps are becoming more and more popular as consumers seek to access services when and where they want them. However, the competition in this market is fierce, and the key to standing out lies in App Store Optimization (ASO). ASO is a technique designed to improve the visibility of mobile apps in an app store search, resulting in higher rankings and more downloads.
Best Practices for ASO of Subscription-Based Apps
To help subscription-based apps stand out in the App Store, we asked ASO experts to share some of their tips and tricks. Here’s what they had to say.
1. Optimize Your App Title and Description
According to Gabriel Machuret, an ASO expert, the app title is one of the most important elements to optimize for ASO, as it impacts both relevancy and click-through rate (CTR). It is essential to include the app’s primary keyword in the title so that it’s clear to users what your app does. However, avoid using generic keywords, and instead focus on specific, long-tail keywords that are relevant to your app’s features and benefits. Additionally, optimizing the description with related keywords can further improve visibility and conversions.
2. Utilize App Store Ratings and Reviews
Another aspect that influences the ranking in the App Store is the number and quality of ratings and reviews. Positive reviews and ratings can increase conversions by building trust and credibility. Encourage users to leave a rating and review by incorporating a pop-up message or review request in the app settings. Additionally, address negative feedback promptly and provide a resolution to show that you value your customers’ opinions and feedback.
3. Implement Visual Elements
Having an eye-catching app icon and screenshots can help your app stand out among competitors. Ensure that the icon represents your brand and features, and avoid using text, small details, or similar icons that could confuse users. Screenshots should showcase the app’s features and benefits, and have a clear call-to-action (CTA) to download the app. Use high-resolution images and use up to five screenshots to highlight different areas of the app.
4. Focus on Localization
Localization plays a significant role in improving your app’s visibility to a broader audience. Make sure you’ve localized your app title, description, and keywords to the languages of your target audience. Add app metadata that caters to the local language, culture, and user preferences, such as currency units, time zones, and measurements.
5. Optimize In-App Experiences
Providing a seamless app experience to users is also essential for ASO. Ensure that your app is user-friendly, easy to navigate, and offers an intuitive design. Encourage users to sign up for the subscription service with clear CTA buttons, and offer a free trial period to build trust with your customers. Additionally, keep updating your app with the latest features and bug fixes to keep your app relevant and engaging.
ASO can make a significant difference in a subscription-based app’s downloads and conversions. By optimizing app metadata, ratings and reviews, visual elements, and in-app experience, subscription-based apps can improve their visibility and relevance in the App Store search results.
ASO is a continuous process that requires constant optimization, testing, and analysis. By implementing these best practices, subscription-based apps can increase their visibility, user engagement, and conversions in the highly competitive mobile app market.
“Subscription-based apps have a unique challenge of convincing users to commit to a long-term relationship. ASO can help by optimizing the app’s metadata and in-app experience, leading to more downloads and, ultimately, satisfied customers.” – Gabriel Machuret, ASO expert.