Last Updated: October 2023
App store optimization (ASO) is the process of optimizing mobile apps to rank higher in an app store’s search results. ASO is the practice of getting an app’s market share by improving the visibility of the app in the search results. In the case of educational apps, app store optimization is a critical part of the strategy as it can affect their discoverability and popularity among the users.
ASO for Educational apps is an essential strategy that facilitates the discoverability and visibility of educational apps in the app store. A well-optimized educational app can help the students to make better use of the app, the right way. If the app is not optimized correctly, students and educators may not find it, and the developers may lose potential users. In this article, we will share some of the best practices and strategies for optimizing educational apps for app stores.
ASO expert quote
“ASO has become a critical part of the mobile app marketing strategy. Now, the developers have to take the necessary ASO precautions to ensure their app delivers the best experience possible to their target audience.” – Jake Sorofman, a Chief Marketing Officer at Pendo.
Best Practices and Strategies for ASO for Educational Apps
1. Perform Extensive Research on Keywords
The first and foremost step in ASO is keyword research. The developer should conduct comprehensive research about keywords that are relevant to their app. They should know more about the search queries made by the teachers, students, and parents while searching for educational apps. Developers can use various tools like Google Keyword Planner, App Store Analytics, ASO Keyword Tools, and competitor analysis to get the relevant keywords for their app.
2. Develop a Descriptive Title and Description
The title and description of your educational app should be simple, crisp, and to the point. It should be easily understandable to the students, educators, and parents. The description should include the features of the app, the aim of the app, and how it can help the students. You can also highlight the app’s unique points that differentiate it from other similar apps in the market. Use relevant keywords in the title and description to improve the chances of getting discovered in the app store.
3. Leverage the Power of Screenshots and Videos
Screenshots and videos are a crucial part of a mobile app listing that significantly impacts the app’s ranking in the app store. The screenshots of your educational app should provide a clear visual representation of your app’s interface, features, and functionalities. It should be user-friendly and easily understandable, mainly if it is for young students. Similarly, you can create an explainer video for your educational app that highlights the unique features of your app and its benefits to the users.
4. Select the Right Category and Sub-category
In the app store, you can categorize your educational app into specific categories and subcategories. The developer should know which category and subcategory are suitable for their educational app. The category and sub-category selection should be based on the features and functionalities of your app. It will help you target the right audience and get better visibility in the app store search results.
5. Encourage User Reviews and Ratings
User reviews and ratings play an essential role in the app store optimization of educational apps. Positive reviews and ratings of your app help to improve the trustworthiness and credibility of your app in the marketplace. You can leverage various methods to encourage user reviews and ratings, such as push notifications, in-app request, and incentives. You should also ensure that you respond to any negative reviews promptly and try to resolve the user’s concerns.
6. Localization of the App Store Listing
The optimization of your educational app should not be limited to the native language only. Developers should also localize the app store listing into multiple languages to cater to the target audience from different regions. The localization of the app store listing improves the chances of getting discovered in the app store by the students, educators, and parents from various regions.
ASO for educational apps is critical to ensure better discoverability and visibility in the app store. ASO best practices like thorough keyword research, a descriptive title and description, visual representation through screenshots and video, proper category and sub-category selection, encouraging user reviews and ratings, and localization of the app store listing help to optimize educational apps for better ranking in the app store.
ASO is an ongoing process that requires regular monitoring and tweaking. Developers should keep on observing the app store ranking, reviews, and ratings continuously and adjust the ASO strategy accordingly. Hopefully, the article has shared some of the best practices and strategies for optimizing educational apps for app stores. By following these strategies, educational app developers can improve the chances of discoverability and popularity of their apps, helping them achieve their objectives.