Last Updated: March 2023
The Google Play Store is a highly competitive market for mobile app developers. With millions of apps available for download, it can be difficult for new apps to get noticed and drive user engagement. One way to improve the visibility of a mobile app on the Google Play Store is through a process called ASO (App Store Optimization).
ASO is the practice of optimizing a mobile app’s listing on the Google Play Store to improve its visibility and ranking in the store’s search results. This can be achieved through a variety of tactics, including keyword optimization, positive user ratings and reviews, and a compelling app description and title.
For video calling apps, ASO can be particularly effective in driving user engagement and downloads. With the rise of remote work and increased reliance on video conferencing tools, the demand for video calling apps has never been higher. By implementing an effective ASO strategy, video calling app developers can improve the visibility of their app and gain a competitive edge in the crowded app market.
Here are five top video calling apps and their ASO marketing strategies:
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Zoom: Zoom is a popular video conferencing app that allows users to connect with others through video and audio calls. The app’s listing on the Google Play Store includes keywords such as “video conferencing,” “group meetings,” and “remote work” in the app title and description. The app also has a high rating of 4.6 stars and over 1 million user reviews, which can improve its visibility in the store’s search results.
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Skype: Skype is a well-known video calling app that offers both audio and video calls. The app’s listing on the Google Play Store includes keywords such as “video calls” and “voice calls” in the app title and description. The app also has a high rating of 4.3 stars and over 1 million user reviews.
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Google Meet: Google Meet is a video conferencing app developed by Google. The app’s listing on the Google Play Store includes keywords such as “video meetings” and “group meetings” in the app title and description. The app also has a high rating of 4.4 stars and over 1 million user reviews.
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Facebook Messenger: Facebook Messenger is a messaging app that also offers video calling capabilities. The app’s listing on the Google Play Store includes keywords such as “messaging” and “video calls” in the app title and description. The app also has a high rating of 4.2 stars and over 1 million user reviews.
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Houseparty: Houseparty is a popular video calling app that allows users to connect with friends and family through group video chats. The app’s listing on the Google Play Store includes keywords such as “group video chat” and “social networking” in the app title and description. The app also has a high rating of 4.3 stars and over 100,000 user reviews.
In conclusion, ASO is an effective marketing strategy for video calling apps on the Google Play Store. By optimizing their app listings with keywords, positive ratings and reviews, and compelling descriptions, video calling app developers can improve the visibility of their app and drive user engagement and downloads.