Last Updated: October 2023
The Google Play Store is the largest app store in the world, with over 2.7 million apps available for download. As a result, competition for visibility and user downloads is fierce. One way for app developers to improve the visibility and download rate of their app is through ASO, or “app store optimization.” This involves optimizing an app’s listing in the Google Play Store to improve its ranking in search results and make it more appealing to potential users.
One type of app that can benefit from ASO is image editor apps. Image editor apps allow users to edit and enhance photos on their mobile devices, making them popular among smartphone users who want to improve their photos. In this article, we will explore the ASO marketing strategy for image editor apps and provide a list of the top 5 apps in this category.
The first step in an ASO marketing strategy for image editor apps is to identify the right keywords to use in the app listing. Keywords are the terms that users search for in the Google Play Store, and including relevant keywords in an app’s listing can improve its visibility in search results. For image editor apps, some potential keywords might include “photo editor,” “image editor,” “photo filters,” and “image manipulation.” It’s important to research and identify the keywords that are most commonly used by users when searching for image editor apps, and to include these keywords in the app title, description, and metadata of the app listing.
Another important aspect of ASO for image editor apps is to optimize the app’s icon, screenshots, and video preview. The app icon is the first thing that users see when they come across an app listing, so it’s important to make it visually appealing and informative. The screenshots and video preview provide users with a more in-depth look at the app’s features and user interface, so they should be high-quality and showcase the app’s best features.
In addition to optimizing the app listing, it’s also important to focus on user ratings and reviews. Positive ratings and reviews can improve an app’s visibility and download rate, so app developers should encourage users to rate and review the app. They can do this by providing an in-app prompt that asks users to rate and review the app, or by responding to user reviews and addressing any issues or concerns that are raised.
Now, let’s take a look at the top 5 image editor apps on the Google Play Store.
PicsArt Photo & Video Editor: This app offers a wide range of photo editing tools, including filters, effects, stickers, and text overlays. It also allows users to create collages and animate photos using the app’s “magic” effects. PicsArt has over 100 million downloads on the Google Play Store and a rating of 4.4 out of 5 stars.
Adobe Photoshop Express: This app is developed by Adobe, the company behind the popular desktop photo editing software Photoshop. Adobe Photoshop Express offers a range of basic photo editing tools, including cropping, straightening, and color correction, as well as filters and effects. The app has over 100 million downloads on the Google Play Store and a rating of 4.4 out of 5 stars.
Snapseed: This app is developed by Google and offers a range of advanced photo editing tools, including precise control over exposure, color, and sharpness. It also offers filters and effects, as well as the ability to save custom editing presets. Snapseed has over 50 million downloads on the Google Play Store and a rating of 4.6 out of 5 stars.
Fotor Photo Editor: This app offers a range of basic and advanced photo editing tools, as well as a variety of filters and effects.